Online advertising?

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Search Engine Advertising Video Crash Course
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We've close to finishing V 3.0 of our one-of-a-kind search engine advertising online video course and are looking for 100 folks to critique it.

The course introduces the basics of search engine advertising, the pros and cons, what actually works and what doesn't.

Would you rather spend hundreds of hours mulling over all the conflicting (and just plain wrong) books, eBooks, discussion groups, and articles, when you can get a simple, accurate, no-nonsense video crash course that takes about an hour.

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COURSE TOPICS INCLUDE
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I) Overview
- The SE Advertising Landscape
- Natural vs. Artificial SE Advertising
- Push vs. Pull advertising...only one works

II) NATURAL Advertising
- Push vs. Pull advertising...the critical difference for small business
- It's Hard to be Content
- Step 1: Optimizing Meta tags
- Step 2: Author Great Copy
- Step 3: Clean HTML a Must
- Step 4: Create Quality Reverse-Links
- Step 5: Submitting
- Pro - Easier for a Local Niche
- Pro - Research Affordable
- Con - NOT FOR ANY BUDGET
- Con - Don't Be (Conned)
- Con - One Keyword Per Page
- Con - Bad Rankings By Design

III) ARTIFICIAL Advertising (PPC)
- Keyword Research Pays For Itself
- What is Pay-Per-Click (PPC) advertising
- How PPC reduces marketing costs
- How does PPC differ from search engine optimization
- Opening and managing you PPC account (online live with Yahoo, Google, and MSN)
- Keyword research
- Basic bidding strategies that get results
- Payment methods and budgeting
- Using keywords to collect market research data
- Validating your business idea with PPC advertising
- Outsmarting your online competition with smarter bidding- PRO - It's Not Natural
- PRO - Easy & Fast Setup
- PRO - For Any Budget
- PRO - More Words Cost Less
- PRO - (Almost) Low Cost Branding
- PRO - Bids Get Floored
- PRO - Control Your Destiny
- PRO - Keyword Research is Market Data
- PRO - Lots of Partners
- Con - The â€œRule of Oneâ€
- Con - One Page Per Keyword(s)
- Con - Great Website a Must

IV) Where to Learn More?

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HOW TO TEST THE COURSE
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1) Click our Yahoo Answers profile and email us (so we don't have to publicly post the address).

2) Tell us in a sentence or two why you'd like to take the course. (What kind of business you're in, do you use search engine marketing now, etc.)