Biz Advisor
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There are many cross-over factors. Here are some at a very general level (because you need to know the industry you are segmenting):
For business-to-business markets:
• Demographics: such as age (affects experience and maturity in decision making), gender (women and men make decisions differently, occupation (e.g. owner or employee) and other factors
• Geography: such as rural or urban, west coast, central or east coast
• Behavioural: such as attitudes
• Psychographics: this is often more closely associated with consumer markets but social, cultural, values and personality play a larger role in the business markets today
For business-to-consumer markets:
• Demographics: such as age, gender, marital status, family size, life cycle
• Geography: rural or urban, city, state or province or region or country
• Behavioural: attitudes and culture of the geography
• Psychographics: lifestyle, values, personality, social |
thrist814
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Don't really get what your asking there are many ways to segment your market.
Geographic segmentation – based on location such as home addresses;
Demographic segmentation – based on measurable statistics, such as age or income;
Psychographic segmentation – based on lifestyle preferences, such as being urban dwellers or pet lovers.
And there is behavioral segmentation
should be able to look up the different types of segmentations.
Otherwise here is a web site that I quickly found that should help
http://www.atkinson.yorku.ca/~lripley/imUsegment.htm |
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