Right now they want to give me a free trail for 30 days, after that it will cost me 79.00 per month. Is this reasonable, or are they taking me for a ride? I really need a answer soon (before I ...
When a customer purchases a product at Best Buy, the cashier will ask for a phone number. What do they do with that information? Additional Details Don't worry, I never give out my ...
I'm starting a new company, and the basic premise is custom art creations. We will be specializing in home decor, business icon creations, etc. I don't really want to use my name in the ...
Mike Hunts
Should a marketing manager on 38 grand a year know what the concept of a "unique selling point" is?
Additional Details And works for a public funded organisation.
To echo the thoughts of everyone else: Any marketing manager making any amount of money should know what that is. If they don't, they have no business in marketing.
Steve-Bob
I'm pretty sure most 14 year old schoolchildren could answer that.
Strike that. 8 year old schoolchildren: before they get the impression that knowing anything is "uncool" or whatever they call it these days.
Ludoooooo
Of Course he should.
why he is a marketing manager then.
voneshen
i work on tills for £5.50 an hour and i know what one is as does my unemployed still at school brother. so yes id say so. if thats the only qualifying point can i have their job its more than ill earn after my physics degree
robert m
Really Yes. Tho' I agree it is "unique selling proposition" so maybe it just poor communication!
However to be honest I have met professionals who aren't, mostly they make up for lack of knowledge and academic ability (as my old tutor suggested couldnt recognise a boston box from the boston strangler) with sheer common sense and practical ability. In those circumstances maybe its just down to communication. 'Cos the reverse is I have met qualified people who have all the jargon and no practical expertise at all (you wouldnt let them walk the dog never mind market goods/services). Try suggesting a CIM course!
Tefi
Most certainly they should.
mr.trend_vampire
its like the wattently on my car was the unique selling point
its made my desion on buyin a car
now that will be half ur wage please
im in so much overdraft!
terry r
Yes you/they should!
jackie m
send him up to Scotland and he can do the same job for £15 thousand per year and yes he should know.
Emmarose
If he did'nt I would reduce his salary by 30k
laura
uh...... YES. sack him.
Seraphina T.
even students will know what USP is. BTW it's unique selling proposition and not unique selling point.
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