Strategic aims of tesco?

outline the strategic aims of tesco.
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please guys it's my course work
help me out i need to give it in by tomoro morning

world domination

oh and cheap and useless dvd players in all of our homes!

To kill off all small local businesses.

To con/ride roughshod over council planning legislation and build where they like at whatever size they like.

Treat their staff like s***.

Buy cheap goods from the grey market and resell at vast profit.

Buy cheap produce from overseas and contribute massively to air miles on food.

Can you tell I'm not a fan??!!

I have some very outdated insight into this, having in times past been part of a Tesco Consumer Panel. I know what their aims were in the particular London suburb where I was resident. They wanted to update their image and appeal to the discriminating shopper. This meant making their shop look clean, friendly, accessible and consumer friendly. There was a consumer kitchen, where delicacies were produced for customers to sample. There were all kinds of extra facilities which other supermarkets did not offer at the time, all offered in order to prevent shoppers wandering off elsewhere: stamps, cash withdrawal facilities, a lovely floral department where you could order flowers for special occasions and funerals; a limited amount of women's and children's clothing (something which succeeds in some areas, but obviously not in ours, as this section was soon removed). Everything was aimed at making the shopper feel that he/she was able to purchase good, fresh produce at keenly competitive prices and the system for consumer feedback made the shopper feel that his/her opinion counted. The particular strengths of a particular branch will depend upon competition (or potential competition) in the neighbourhood. In that particular locality, Tesco and Sainsburys are in direct competition with each other. Elsewhere perhaps another supermarket chain will be the one to keep an eye on. Tesco is quick to spot a gap in the market. There is, for example, a particularly fine outlet in Hatton Cross, where a great many people attend the Immigration Appeals Tribunal and where there is simply nowhere to grab a quick bite to eat. Here there is an abundance of take away meals, including a make your own salad (as much of the various ingredients which you can cram into a container) which I still remember wistfully.

To those who have criticised Tesco for destroying local businesses: yes, they do, along with the other supermarkets. But while there are small local shops where you are greeted with a smile and a few friendly words, I too would rather pay more and support them.

I buy from poor farmers cheap and make a profit from consumers and to completely ruin small businesses. I don't shop at Tesco anymore. Yes it is more convenient but I support my local community and shop in the good old fashioned high street.

to sell you EVERYTHING, making your shopping a v v v boring experience. you will enter one place that will be able to service all your needs from hatch to dispatch

World domination through bananas.

To own the world similar to Walmart in the U.S. Tesco is actually pushing to come to the US starting in California. Will be interesting to watch - they could give WalMart a run for their money!!

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