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Additional Details...


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♦iTz Quagmire♦
TV Ads for products always $19.95??
Why is it that all things that are being advertised on tv like the ones that you have to call to buy something are always $19.95??? I find this very weird.
                     
 




SDD
Rating
That's not quite true. I do a fair amount of direct response TV advertising, and there are lots of products that sell for far more than that. BUT, you have picked up on something that really is true -- and that is that in a short-form ad (generally 90-120 seconds) the response rate goes down significantly when the price point is more than $19.95. Probably it's due to people's perception of what constitutes a "trivial" expenditure (one that doesn't require a lot of thought or commitment). Often you can make more profit selling the exact same item at $19.95 than at, say, $24.95 because the media cost is the same and the response rate is high enough to overcome the lost $5 in margin.
You'll notice that higher priced products are generally sold in long-form (30 minute) spots where you can spend more time overcoming objections and reinfrocing reasons to buy.


angel
Rating
Yes it true. Maybe advertisors think people have an extra 20 dollars in their pocket. Heres one http://youtube.com/watch?v=J1wKiTugMVE


Sharing Mind
No! It is not weird at all. business people use a lot research data and statistic to get good conversion rates. So i suppose 19.95 is the value that people feel very comfortable of buying things. and the number will change when new statistic come out with new numbers. Human beings love numbers and nature is also related to in someway with statistic. It just like that. if you understand it you can use it for your advantage.


Hi People!
I know!!!!


amir s
Rating
hi

my mother language is nt english...so i cant explain to u vaery clearly..

but let us say...that its somthin related to psychology..
it's a way of marketing that will alwayz attract the client..

well,to b honest...seems to b that this method is nt useful as before..coz ppl nwdayz have more opened eyes and ears..

hope i helped


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