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rc | We are looking for some marketing ideas for a new pizza restaurant. The more unusual the better!? |
Additional Details
Lunch trade is offices and business parks around. us. Our dinner trade target is mostly families from the residences in the area
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xyzfree2002
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As an insert or flyer use one that is in a realistic photo cut out shape of a slice of pizza. Put on the reverse something like bring in this tasteless slice for a complimentary slice of our mouthwatering pizza!. |
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Prophecy
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Nothing will work like sending a free slice to each household/ office-goer near the restaurant. If you are in office district, sell lunch deals...
Can you tell us more about who's your target market? |
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Chat
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Make an unusually-shaped pizza and get someone to write a feature about it. |
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Soramdara
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make them wear some odd article of clothing in on a certain night for a free soda with their pizza order. like mondays is hawaiian shirt night or fridays is pink pants night. |
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ernie_fergler
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On your slowest day, offer "everything" pizza, with no substitutions, for same price as your base pizza. Call it your ALL FOR NOTHING special. Most people will not want it and will get regular pizza, but it gets their attention. |
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bodellconsulting.com
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The single most effective marketing ploy to engage in, in any business that depends on repeat customers, is to begin building a customer database, then use it to stay in constant contact with your existing customers. Money spent marketing to existing customers is returned at a MUCH greater rate than money spent attracting new customers.
To build a customer database, you need contact information from your customers, you need a method for storing and organizing it, and you need to use it. A customer database can be a simple Excel spreadsheet with columns for different types of information from each customer, such as birthdays, anniversaries, addresses, email addresses, names, etc.
Gathering this information can be as easy as simply asking for it, or holding contests for giveaways that require the customer to fill out a registration slip.
This information can be used for direct mail marketing, email marketing, birthday clubs, anniversary clubs, and more. Your customer database is also a great tool for storing the personal preferences of your customers to provide that extra bit of service your competitors can't.
If you don't have a customer database, start one ASAP. It's not the only type of marketing you should use, but it will probably be the most effective.
On the subject of marketing. Do you have a USP (unique selling point)?
A unique selling point is used to distinguish you from your competition. It's what makes you different and gives your customers a reason to visit you instead of your competitors. Great food or service is not a unique selling point. Every restaurant claims this, and customers expect this from a restaurant at the minimum.
Every successful business needs a unique selling point, and they need to convey it to their customers in every piece of marketing, their logo, signage, and even in the layout or design of their store. The more you remind someone why they should choose you over the competition, they more they will remember, and the more they will actually do it.
Brandon O'Dell
O'Dell Consulting
Restaurants/Retail/Bars
www.bodellconsulting.com |
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