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Business-to-business (or B2B for short) is a marketing strategy which involves the transaction of goods or services between businesses (as opposed to relations between businesses and other groups, for example consumers (B2C) or public administration (B2G)). It is a term that originated and is almost exclusively used in electronic commerce and typically takes the form of automated processes between trading partners and is performed in much higher volumes than (B2C) applications.
For example, a company that makes chicken feed would sell it to a chicken farm, another company, rather than directly to consumers. An example of a B2C transaction would be a consumer buying grain-fed chickens at a grocery store. B2B can also encompass marketing activities between businesses, and not just the final transactions that result from marketing. B2B also is used to identify sales transactions between business. For example a company selling photocopiers would likely be a B2B sales organization as opposed to a B2C sales organization.
henry c
go to this site
http://en.wikipedia.org/wiki/Business-to-business_electronic_commerce
santosh n
B2B communication stands for business-to-business communication.
In this, basically, the communication happens from a company selling or marketing their stuff for an another company and not individual.
Here, the target group may be influential or decision making person in the company who buys goods or services for his/her comapany.
An infosys will always do a B2B communication while making a pitch or doing advertising for its services. However, the same infosys will undertake B2C (business to consumer) communication when advertising or marketing itself as a preferred employer!
love all
Business to Business communication.
acb29
Business - to Business you target audience is business.
Homepage 
Financial
Forum 
Advertising & Marketing 
No Spam
Adult 
Gambling
Unfinished
Deception
Plagiarism
Not English
