What's the best and least expensive way to market your business using the internet?

we own a home improvement business and have a great website - need to know how to market the website/business using the web......suggestions?

Article marketing yields the best source of free, targetted, long term advertising on the internet.

Write interesting, keyworded articles (put keywords in titles for great SEO placement), about 300 - 350 in length about different aspects of your business.

It's better to have 20 300-word articles than 6 900-word articles. Quality counts, yes, but shorter articles get picked up more easily by ezine publishers, which gives you additional exposure.

Use this great keyword tool to get top keywords for your niche and work all the high and mid-demand keywords:
http://freekeywords.wordtracker.com/keyword-suggestion-tool.html

Drop your newsletter link in your article resource box to build your targetted opt-in list. I use and recommend an ebook and attraction marketing-type system that helps me to build my list, track results and send out my newsletter and offers effectively. You can access more info via my link below.

Best of luck with your internet marketing!

Angela

http://www.homebasedbusinesstraining.info/

There are many different ways to market your website effectively but the most cost-effective one is by far search engine optimization.

The process of search engine optimization is simply the ability to take your website and turn it into a website that the search engines love. Search engines will then be able to not only index the different pages contained within your website but they will also be able to rank them high up in the search engine results.

We have a huge database of SEO articles, proven small business marketing strategies at:

http://affordable-search-engine-optimization-services.com/seo-newsletters.html

Happy reading!

Serge

SEO Consultant

http://affordable-search-engine-optimization-services.com/

There is no better way than to utilise certain established programs on the net to market your product.

It is an advanced online marketing system that offers the following:

- FREE Autoresponders / List Builders!
- Full Ad Tracker System!
- URL Rotator!
- Set-and-Forget Recruiting System!
- Browser Toolbar!
- Unique Referral Distribution System!
- Multi-Program Downline Builder!
- Unlimited Banner Impressions!
- Internal Messaging System!
- Followup Autoresponder!
- "Set and Forget" Autoresponder System!
- Leads Blaster!

Within a few weeks of signing up, the marketing system has helped increased traffic to my website tremendously. Just imagine the banner rotater flashing your banners (a limit of 3) continuously to anyone who visits or to the thousands of people who have signed up. These people will visit your website if they find your headlines or banners catchy.

The bonus offered by this marketing system is that its affiliate program is not structured for only a one-time payment if you refer your friends to it. Instead, the program offers generous returns of unlimited amount as long as you build up a network of loyal subscribers. This is what Robert Kiyosaki has mentioned in his book, that Network Marketing or Business is the best source of residual income.

I see the NPN as both a helpful marketing tool and a fantastic business wealth accumulator.

=> http://www.thenpn.wealthtreasure.com

Hope what I have shared helps.

Why don't you visit http://www.praveenkodur.com/blog/... a great place for SEO, SEM, Online Marketing.

You will find answers to all questions... If don't, then please comment on my blog, you will get answers...or you can email me...

1) Go onto Home Improvement/DIY Blogs and comment on them

2) Join home improvement / DIY sites like Refurber (http://www.refurber.com). Build up your profile on there... make lots of linkage and build customer rapport on those types of sites =D Even if a site isn't popular (or not popular at this stage), don't be deterred - this means you have a better opportunity of being a Leader in the community if it's new.

3) Email all your friends and current colleagues about it

4) Put your site as a signature on any forums you go on, as well as a signature in both your personal and professional emails

5) If you're part of any online social networking sites like Facebook, MySpace, Friendster, etc. put your link up on there as well as put a blog entry about your business

6) Use Pay Per Click advertising like Easy Search Advertising (http://www.ineedhits.com/pay-per-click/easy-PPC.aspx) which advertises on Google and/or Yahoo in the sponsored links are on the top and right hand sides, if you know what I mean? So when you search for eg Home Improvement, your ad will be listed there. It'll be the first thing potential customers see! :)

The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?...... and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage fail to contain "generic" keywords, then anyone using such "generic" queries will not be able to discover your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.

Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, "Who's my end user - is he on dialup or DSL?" And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them.

A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google and Yahoo and it begins with the "Title" metag which should consist of no more than 65 characters separated by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your domain name is a major recognizable brand name.

The second metatag is the "Description" which is usually 25-30 words to form a complete sentence which best describes one's goods and services.

And the very last category - "Keywords" are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reported to Google's spamreport.com can result in the elimination of your website from their search directory.

Here's an example of a very highly-placed website on Yahoo.com: Begin with the search query "pizza downtown los angeles." It will bring up some 1.4 million+ websites as results. Check out where "Pizza Next Door" is ranked. It's in the Top Five! Again, Pizza Next Door's high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo's publication guidelines.

Good luck!

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