What are some cheap inexpensive ways to market my nail salon business, besides flyers?

FYI,

There are many different ways to advertise. In fact, the list would probably be endless!

First, I would tell you to get some business cards made up and leave them anywhere that they will let you put a stack. Also, keep lots of them with you and give them out to anyone you meet. You could also make up a box and have people to enter for a free manicure. Set the boxes out at local stores and such and let people enter. Then when the time comes, put all the names in one container and draw. If you get addresses of all the other people who register, consider sending them a discount card or something to make contact with them from the info that they provided. If you don't want to do the discounts, you can call them up and let them know about a particular special promotion that you may have.

You can also take some digital photos of some of your work and use them to compose an ad for your local paper, add them to your flyers or even one in the corner of your business cards.

Talk to your local radio stations about sponsoring a contest. This would just mean that you would offer a service, gift card or something to them of value as a prize in a contest. This is great advertising and gets your name out even more if you are a sponsor.

If it is in your budget you can sponsor a youth group and have some tee shirts made up with your advertisement on it.

A lot of how you advertise depends on what is in your advertising budget. It is very easy to get too little advertising but you can never have too much!

I wish you all the best!
Bonnie Ramsey

Since your nail salon is probably within a major cosmopolitan center and therefore, your clients are already into the Internet for goods and services, you may want to have a website in place so that major search engines can index and register your business. The following article may prove helpful to you at this time.

Having an opening webpage entitled "home" along with a repetitive <description> and <keyword> metatag entries is a clear indication that you do not have proper SEO in place. Please read the following article which will greatly assist in bringing your website into view on major search engines.

The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.

Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who's my end user - is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.

A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots
are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 60 characters separated
by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.

The second metatag is the "Description" which is
usually up to 41 words to form a complete paragraph which
best describes one's goods and services. It is not merely a list.

And the very last category - "Keywords" are also
somewhat limited to 15 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google's spamreport.com can result in the
elimination of your website from their search
directory.

Here's an example of a very highly-placed website on
Google.com: Begin with the very "generic" search query
"sandwiches downtown los angeles," taking note to not
abbreviate Los Angeles to "LA" and of course, leave
out the parentheses ("). It will bring up some 2.4
million+ search results. Check out where "Nazos.net"
is ranked. It's on the SECOND FRONT [ranked 15]!
Again, Nazos.net's high web presence was achieved by
proper web design and placement of relevant metatags
according to Google's publication guidelines.

Good luck!

Tee shirts,bumper stickers,car magnets,yahoo classified,MSN classified,word of mouth,contact me

Most free advertising sites only provide a limited service with very little coverage over a small time frame so try this one that has a permanent listing basis:
www.search-the-world.com
By listing your website details on a search index like the following it gets spidered throughout the Internet better increasing your overall website search results in the search engines. People find your site better when they enter a search term.

Also this site has the PERMANENT website listing option where you don't have to update on a regular basis like most other sites. Choose the right category and target your viewers. It always takes some time for the main search engines to update you into their spidered databases. But this is the best way into them.

www.search-the-world.com

You normally get listed in a day or two.

A lot of hair stylists I know have myspace pages or they have a blogspot which they use as websites. Both are free. I'm sure that would work for a nail salon. Obviously, flyers are timeless and people read them. If you want to take the flyer thing one step further, newspapers usually charge a small amount to put flyers in their papers. Call a local newspaper and ask them their prices for inserts.

Try the Pennysaver. If you don't have that, do you have any cheaply printed classified ad magazine that winds up in your mailbox every week, that has lots of coupons? Advertise in that.

It's generally pretty cheap and when I used to work at the restaurant, we had maybe 50 or 60 people a week come in bearing coupons good for a $1 off their steak.

online stuff. like craigslist

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