loresinger99
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Hire a creative PR person instead of looking for FREE professional advice on Yahoo (no offense to Yahoo questions implied, but come on!) |
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prasad g
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how about mixing it up with an wine tasting ... |
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p_wabbit
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lease a Rolls Royce and plaster it with one of those big wrap around vinyl printed stickers with your logo and whatever.. and market your store as the "Rolls Royce of computer stores"
- I dunno something like that - Rolls Royce will no doubt involve trademark issues if you market with their name - but a high end luxury car like taht will ceratinly draw attention..
but further to the other poster's comment - she's right - you really should hire a professional! |
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Angels Of The Arts
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I would use Billboards if I were in a store business and I would get to know owners of other upscale, contemporary-styled stores in the area or other areas cross town then offer to put theirs stores information in your store, like a little advertised corner in the window or in the store, I've seen these in upscale, contemporary-styled stores. They will ask to do the same for you. There is no harm helping someone else while you need help. It really helps and works, too.
Someone above offered the idea of CDs with the stores information on it, that is a good idea, especially if you could make a game to put on it, someone from another post had offered someone else a website with free download, it works for 30 days, here: http://www.clickteam.com
I believe it is called Multimedia Fusion.
A cute game that advertises your store that plays itself in your window may get people talking or remembering whom you are and where you are.
I believe you can pay search engines, like Yahoo and Google and Amazon. As a wannabe writer, I have investigated publishing and they have mentioned that it is $25 dollars to enter each program.
I wish you the best of luck in all things. |
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Tired of lies
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get surveys from the customers to invest in the publics requests and advertise and supply those products in the rear of the stor . they would have to pass other merchandise as they walk through and 1/5% of the time they will grab some other items as well. |
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dvz
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Offer FREE classes. Everyone is not created equal when it comes to computers. |
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shongo
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i suggest some kind of a mobile advertising.
it might cost you a lot.
try to put a graphic ad of your store on a bus. i mean, the whole side, both left and right. it's big, bold & mobile. or,
try to sponsor a motocross or BMX team or rider. or, an skateboarder. |
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kreativevn91
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Free advices to customer, free repairing for any PC that got problem, even that those PC are not from your store. You gotta pay a lot of money, but I'm sure that your company/store will be known widely. In Vietnam, a small company PC-seller name Tran Anh has followed that way, and now, this company is one of the most widely-known company in Vietnam |
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.·:*RENE*:·.
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I really like the idea posted by "dvz" about FREE CLASSES. You or a guest teacher can hold training classes... alternate beginner and advanced classes.
You can do a once a month meet & greet where you offer coffee and pastries, or a soree style get together. The upscale day spa I go to does this on the third Friday of every month. It is a catered get together in the courtyard, with finger foods and margaritas... and it lasts from 5:30 to 8:30 pm. You can set up your soree in front of your shop to attract business. The spa usually has a sale on clothing & products during the soree. It is a fantastic way to build relationships with your customers and keep them coming back.
You can also set up a free computer lounge that is available for public use... this is great if there is a college nearby. Make it social & cozy with big leather chairs and lap tops... not a row of desks like a library. Make sure you have a coffee/snack bar next to it. This has worked wonders for Barnes & Noble and Starbucks. Everytime I go into Starbuck's there are people sipping on coffee and working on their lap top computers.
All the best! :) |
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Virtuous
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The most effective way is to combine your advertising with sales, discounts, giveaways and return cards with future discount of 10% or more off any purchase. It gets people attention even if they were not in the market for a computer. A sale with great discounts is a fantastic motivator. The return discount card is to ensure they return at least once. You can even (if you can afford it) give each customer one card to give a friend with a 5% discount for their first visit. You can run the promo for a limited time (30 days or more), depending on your overhead etc.
Good luck..... |
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Cedric
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Sell it |
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FL_goldblackdancer
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you could put a character crying or sad and have him say " these r tears of joy bcause the prices are lower than walmarts" or somethin like that |
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DET
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do you only sell macs? |
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lovablerashi_101
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you can always put out advertisement on t.v, the Internet, and on billboards. make it seem like its the best and make it seem as if young or old people can use this. you should give ways how this system is the best and you just mainly have to think inside the box, and think if some one was trying to sell me something what would they have to do, or what would it take me to bye it. for example think of something that you bout what made you buy it. |
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Raj B
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I think the best way to promote your store is to advertise in key social venues such as the movie theater, the mall and bowling alley. The key is to make an imprint of your name when potential clients or customers are in a realxing mode. This way they will remember and dare to try out your services.
Another key investment is sponsorship. If you sponsor an event in your local area or give your name to a venue when you sponsor it it will create an image for your store as a serious business.
Create a catchy slogan and focus on your the look of your logo. Combined your logo and slogan will be unique which creates a customer base and repeat business. I would have to agree with the mascot idea which you can then include in your slogan in the form of a commercial or part of the logo.
The web is also a great tool to reach out to a universal customer base. |
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Lauren
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you could have a sale and give out cute flyers, you could have a party!? |
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chemicalimbalance000
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Some coffee shops post advertisements on their coffee cups. See if you can have one for your store posted. |
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CheckYurHead
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Create a theme and an image that gets visually and mentally implanted in peoples minds. Think Gieco Insurance and the lizard. Also, develop a website if you haven't already. Then implement an SEO program. Search Engine Optimization.......look into this. |
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yahoooo reject
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Have your husband down load his scuzzy in a bit stream.
You're in business? And you have to ask a dumb question like that? |
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Griffin C
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get some really awesome enthusiastic employee and put him in a computer costume with flyers. he could stand out in the street and hand the flyers out |
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~gina~
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Send Flayers out to every1 you know pin em up on bulletin boards and business cards with a advertising animal or some kind of happy creature~ |
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fa2a38
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Every computer geek young and old ... they want one thing... we'll well exclude sex, but other than sex they want on thing and one thing only... to Frag, host either weekly or bi-weekly LAN parties, this will get the word out within the computer community(target consumer) in a hurry, hold monthly tournaments that players have to pay to take part in and offer prices.
personally being in IT I wouldn't and don't shop mom and pop, but good luck to you guys! |
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kate
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have your friends tell their friends about it etc. word will get out fast! |
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Jessica
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Well, in order to promote your business you have to make it sound interesting and worth people's money even though it is upscale. You have to understand that people are not going to waste there money on something boring or expensive. Promote your business over the Internet, create a website if you really want people to know about your store, tell everyone you know and tell them to tell there friends and so on, put up posters everywhere, so people can see it. I would love to find out what the name of your business is. I love computers! Best wishes to you guys and your business! |
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PeachPie
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give out free food, everyone likes it. and play really popular music in the store. |
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lantzilla
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Computer equipment (for the most part) has become a commodity market, where price is a major consideration at the point of purchase, not anything else. The only "premium" type of equipment out there nowadays comes from Apple. Linux-heads generally are more pragmatic and utilitarian when it comes to hardware, and Windows boxes are a dime a dozen.
Advertising is the least of your worries. If you're trying to find a reason for people to shop at your store, make sure that your service is top notch. Ensure that your staff is courteous, knowledgeable and will go that extra distance. That's how you'll differentiate yourselves from the CompUSAs. It seems like the demographic you're aiming for are rich kids with a lot of disposable income that will spend Daddy's money to buy Alienware hardware and $120 Antec power supplies. My concern is that regardless of how high the margin is, will there be enough volume to make it a viable business?
As far as getting your name out, word-of-mouth references are often the most powerful, and you can usually only get those after you've established yourself as a top-notch service organization. Seed your services by perhaps doing some freebee service work at a church or school, and hand out lots of business cards. Get involved at your Chamber of Commerce. Go door to door near your business neighbors and ask them if you can help them out with anything, and don't charge them at first. |
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belledejourdenoir
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It will help to eat where they eat, and also drink where they drink.
It would also help to give your current affluent customers special treatment for referring other customers like themselves.
However..........special service should be a given. So in what way would you treat a current affluent customer that refers other worthy clients; if you have already given them the best possible service you could provide??
I say a THANK YOU is good enough. |
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?
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I like your idea and have though of this myself.
I am a computer professional of 18 years.
I would have a really nice website with flash featuring the things You have to offer which should be some of the latest technology.
You should find your target customer and the things they use there systems for.
Unfortunately a new business has allot of hurdles to overcome and word of mouth is going to be one of your best advertising at first.
I would consider donating a system to key target customers with influential connections.
Also service is one area that would have to be top notch.
Anyone that has problems could be a disaster to your reputation and we all know how the affluent like to be pampered...of course for a price.
I would say that donating a system to another business who has established customers with your target customer could be essential...of course with the intention of displaying a system or kiosk with your advertising in mind.
I think that that could be accomplish with taste.
Perhaps even a kiosk at an upscale shopping mall.
I would be interested in seeing your establishment but I am glad you did not use this forum for the purpose of advertising.
That really irritates me and I would have reported you!
Good luck and send me an e-mail about your business! |
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Miss D
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Have some 'cool' stickers with your logo and store name printed on them. Then on the back, have your address, website, etc. Distribute them at local, trendy hotspots like coffee shops. |
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stillhappy89
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We do this once a month you run a essay contest on diff local subjects because we are a photo restoring shop we give one set of family pictures to the winter every month the school kids line up to see the subject an there winters yes if they include pictures that is a plus.WE buy pictures for our post card div. so as we pick a subject we keep that in mind
This a win win contest for a third world country
may be you could give away classes |
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kangaroo
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Advertise on Car decal (serially numbered) with a promised of lucky number drawn, to own attractive high tech gadgets. People who has spotted a special numbered car decal (chosen by you) will also gets to get a consolation prize, such as pen, notes pads , vouchers to be used on certain amount of purchase and so on. This way you get people in the participation and an understanding of your business. |
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