You have your Associate's degree from Kaplan, and, as a recent graduate, a friend of yours comes to you with an idea for a new product-a computer software package. You and your friend both love to cook, and his idea is a software package in which you input your recipes by scanning them, and the software picks up the ingredients, and indexes them. So, once the software is up and running, if you prepare one recipe that uses 6 egg whites, and you are left with 6 egg yolks, you can easily cross reference another recipe that requires egg yolks. Or, if your apple tree is delivering a bumper crop of apples, you can input the word “apples”, and the software will present you with the recipes that use apples.

This idea really appeals to you, because it would make the most economical use of ingredients, and you think it would be very successful software.

What are some of the marketing considerations that you and your friend would need to examine before entering into a joint venture? Be sure to discuss the core-marketing principles (Price, Product, Promotion and Place/Distribution) and the use of marketing as a business strategy.

Can someone please help me with this??? I am having troubles with this and I have been working on it for a good week now. I WILL award 10 points to the one who can help me out the most here. Thank you kindly.