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Print advertising? O... |
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othmansdeen | What are the costs and benefits of marketing? |
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 |
 
nostalgia88
|
COST
Money, money, money (and time)
BENEFITS - if done correctly -
Increased exposure of your product in its target market
Building the brand of your company
Profit baby $$ |
|
Ry
|
it all depends what your trying to do.
could range from multi-million dollar ad & television campaigns to free resources like http://www.merchantcircle.com |
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1-202-521-9121
|
Depends on what you are trying to market. |
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Ms_KMH
 |
Cost -expensive and takes a lot of time and creativity. Benefits are huge if you are consistent and have a compelling campaign. |
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sthetx
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THe costs depend on the medium or media you choose.
The benefits are incerased exposure and potencialy increased sales |
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mil8
 |
the costs are obvious... creative, promotional offers, media, man-power, etc.
the benefits are the impacts to revenue from those investments. |
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superscribe
|
The usual costs are money, time, energy, labour, etc. But today, perhaps the greatest cost will come from trying to know what your customers are thinking of or are concerned by, and HOW they are thinking.
The usual benefits are a better price for customers (since your costs should be lower due to volume effects), reaching them sooner through targeted media to serve them earlier, better products and services (IF you take into consideration customer feedback and keep improving your products and services), and convenience for customers (if your distribution channels make sure customers can easily access and get your products or services). |
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