Stephanie
|
Are you looking to start an advertising agency? Then I would start by identifying my USP - Unique Selling Proposition. What it is that will make you different and separate you from the pack? You have lots of competition out there - what are you going to offer that no one else offers? Are you going to specialize in small, medium or large business? Entrepreneurs or Fortune 500s? Identify your target market first, and that should help pave the way.
Your name should reflect your brand and be memorable. That's why no one else can name your business for you - unless you hire naming experts who will want lots more information (and $$) than you can provide here.
Entrepreneur Magazine has some great information on naming your business - I recommend you take a look :)
http://www.entrepreneur.com/startupbasics/namingyourbusiness/archive116244.html |
jfredlee
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Traditionally, ad agencies have always been named for the founders or most senior management. IE: Doyle Dane Bernbach.
However, over the past few years a lot of newer shops have walked away from that practice, giving their agencies names that refer to their particular specialties, favorite foods, dead pets, whatever. Names like Big Ideas, Grey Matter, Fishbowl, etc.
Whatever you decide to name your shop just remember, it's all part of branding. Which means it's pretty darned important. Your agency will develop its brand over time. So, you have to keep in mind what that potential name will tell the public about your agency, and how you want it to be thought of.
Personally, I kind of like the name "McManus & Tate", but it's already taken (Darren Stevens' agency on "Bewitched").
Good luck. |
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