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Hi There - As previsously stated, "Marcom" is just short for Marketing Communications. To give you and idea of what experience a MarCom person might have, here's a list... Website design/maintenance, writing press releases, developing sell sheets, designing logos or type treatments, buying and placing advertising, representing the company in interviews, etc., helping the company adhere to branding and corporate identity guidelines, promoting the company in various media, like trade journals, setting up and running tradeshows, putting together sales kits and tools for account managers, and much more.
Basically, a MarCom person is a jack of all trades (if they are experienced) and can handle anything that is thrown their way in order to promote the business. They can either be a person that does everything (like actually design the website) or a person that manages projects - like working WITH a designer for a website. Every company will require something different. |
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