What does "Bad Credit OK" mean?

You know those banner ads and online click advertisements (on yahoo.com, for example!) that sell home mortgage or something? Most of them have a list somewhere of all the states, and you can click on yours to see "good rates" or something...Why do they always have "Bad Credit OK" on them in small letters near the bottom, as if it is a link you can click on, or something? I have thought of tons of different reasons for the presence of those words, including the possibility that they could give you good credit everywhere except Oklahoma, or that bad credit is okay with them, but these don't seem that likely. If anyone knows, PLEASE let me know! Thanks!
Additional Details
Wow, I certainly said "or something" a lot in the explanation of this question, or something. heh...

It means they not only accept but encourage people with bad credit ratings to apply. The reason they do this is because they like to charge outrageous interest rates to those with bad credit, knowing those people have little choice but to accept the outrageous interest rates because they can't get approved by regular banks & loan companies. It is a good risk for them because they make so much money from desperate people who have nowhere else to go.

I think even if you have a bad credit they'll give you a loan (at highest rate, though)

It means that they'd be happy to take advantage of your poor credit standing to charge you incredibly high interest rates.

It means they may let you borrow from them but only with with a huge interest rate.

What it means is that if you have bad credit, they wont turn you away.

Youâ€™ve probably seen the TV advertisements for mortgage companies or other lenders, or even roadside signs, which state â€œBad Credit OKâ€. Itâ€™s a popular come-on, especially for people whose credit has taken a few, or more than a few dings, or who have a recent bankruptcy on their credit report. But what does "Bad Credit OK" really mean?

The delinquency rate on home equity lines of credit (HELOCs) and the foreclosure rates on homes has risen drastically in recent times. This can happen for a lot of reasons, illness, sudden job loss, etc. These ads seem to be a lifeline for people who have had credit troubles in the past and want to make a fresh start; be careful though, because often that â€œBad Credit OKâ€ statement is a sign of predatory lending.

To an extent, itâ€™s reasonable to charge a higher interest rate when extending credit to those who are at a higher risk of not paying their debts. That higher rate reduces the risk that the lender will not recoup the money that has been loaned. But there is a point beyond which that higher interest rate becomes predatory, and not good business. Add onto that the late payment fees and other premiums that are often charged to those whose credit isn't perfect, and it makes it even more difficult for consumers who are already struggling financially to pay their debts. "Bad Credit OK" sounds like an invitation to the promised land of rebuilding your credit, but it can be an invitation to getting even deeper into debt.

Borrowers bear some responsibility for their bad credit decisions, but the flip side of irresponsible borrowing is irresponsible lending. "Bad Credit OK" says that we can afford that house, that car, that big screen TV. We know we canâ€™t afford it, but a lender is telling us we can, and thatâ€™s hard to resist. The problems with irresponsible lending go far beyond higher interest rates and higher fees, and extend to inflated selling prices and inaccurate loan documents.

In the end, â€œBad Credit OKâ€ is little more than a statement that youâ€™ll be paying more for less.

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