What is 'NETWORK MARKETING' ?

Hi there. Its all about marketing and selling a product through a network of people and not by conventional methods ie a shop. If you send me an email to john_extraincome@yahoo.ie I'll send you a link to an example. I cannot post the link here as it is a violation of Yahoo policy

Network Marketing is NOT the same as pyramid selling. It is firmly established in many countries as a respected means of achieving an income.

In the UK, Network Marketing is regulated by The Direct Selling Association (www.dsa.org.uk). The DSAâ€™s Code of Practice was endorsed by the Director of Fair Trading in 1987 and is administered by an independent Code Administrator. The DSA aims to â€˜protect, serve and promote the effectiveness of member companies and the independent direct sellers marketing their products and assure the highest level of business ethics and service to customersâ€™.

Any company can choose to use Network Marketing to reach its customer base and any product or service can be sold this way. Network Marketing started in the USA and some of the longest-standing companies using this method include Amway, Ann Summers and Kleeneze. A more recent entrant is the award-winning Dorling Kindersley Family Learning closed down by new owners Pearson in July 2000). Cabuchon is an example of a successful Network Marketing which subsequently failed. As with any business, there are no guarantees of success and rational preliminary research is essential. For a special free report on the subject you can email the Homeworking Parents ezine.

Not all DSA members use Network Marketing to expand their distributor base. Some are purely party plan, such as Tupperware, and others are purely person to person, such as Avon; others use a mix of all of these to sell their products.

Network Marketing is based on the concept of â€˜networkingâ€™. We all have a circle of people we know through the circumstances of our daily lives and each of these people will have their own circle of acquaintances, colleagues, family and friends. Network Marketing involves tapping into these networks not only to sell product but also to offer the business opportunity to potential new distributors who then start the process of developing their own networks for selling and recruiting.

As the networks widen, so the individual leader benefits not only from their own sales but also a percentage of the sales from their network. As more people join the network, so residual income increases.

So, what is MLM (multi-level marketing)? This is network marketing which allows its distributors not only to network outwards in order to sell the product but also to benefit from their downline's downline, either to a limited depth or ad infinitum. However, the two terms tend to be used fairly indiscriminately.

As with any other home-based business, distributors need to work hard and have courage and determination. Finding a good sponsor is just as important as finding an interesting product and a good compensation plan which offers flexibility and just reward for effort. Contrary to expectation, the newcomer has the same potential for success as the long-term sponsor provided that the necessary research and skills training takes place. It is not necessary to be â€˜in at the beginningâ€™ and in some cases it may prove more difficult and risky to join at the beginning than to join a plan which has reached a more mature phase. Network Marketing is particularly suited to married women with family commitments as it offers them an opportunity to start a business on a part time basis with very little capital. The opportunity now exists for enterprising women to use their talents and the skills gained from motherhood to build businesses based both on selling and on finding and supporting the efforts of others.

Network marketing businesses close down every year (Bookbiz went into receivership earlier this year) - but still more product-based businesses are turning to network marketing as a means of getting their products out to their customers and cutting out the wholesalers and retailers. We are also finding lots of US companies crossing the Atlantic and bringing their products and greater razamatazz with them. It's a high risk business but the rewards can be substantial. A lot will depend on you, but a lot will also depend on the business acumen, personalities and perhaps sheer luck of the people you're signing up to do business with.

Be warned! As you attend the training courses provided by the parent company, you will probably find that the 'product' becomes a way of life â€“ so choose carefully!

Network Marketing is also known as Multi level Marketing -MLM.
Basically, it involves 'word-of-mouth' advertising. It is people telling people.

People confuse Pyramid scheme with network Marketing. In a Pyramid scheme, there is no product to market. But in an MLM, there is a legitimate product.

The most important thing about MLM are that it teaches leadership skills and Personal growth. Robert Kyosaki (author of 'Rich Dad Poor Dad) said that if he were to start all over again, he would go into MLM.
Another important concept is given by Zig Zigglar: "If you help enough people to get what they want, you will get what you want."
J Paul Getty(A multi millionaire) said' "I would rather earn 1% off a hundred people's effort rather than 100% of my own effort". You work as a team in MLM.So your income increases faster. That is how you hear a lot of rags-to-riches stories in MLM.
I am doing an MLM business and I am developing leadership skills and coaching others to develop theirs.

Check this out to see what I do:

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You can also listen to some of the people who are achieving their dreams in my company.
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You have some great answers below, so instead of repeating what was already written, I will just add that it's the best way for ordinary people to create extraordinary lifestyles! From a business standpoint, it provides companies with a cost-effective means of introducing consumers to their products and services through people. Some also call it people-franchising because each independent distributor has the right to resell the "franchise" through themselves and earn a portion of the profit of the new franchise just as McDonald's and every other franchise can do.

If it is something you are considering, research the companies and make sure they have a product/service you would use, a proven and documented training system and leadership with a solid track record of successful business. Integrity in this industry is SO important because it has a bad reputation, but the opinions are just that... opinions.

It's the best thing I've ever done for myself and my family!

Best wishes!

INCOME FOR LIFE
Fabio Spezzano
Arcore, Milano
info@onelife-liveit.ws
http://www.onelife-liveit.ws
http://www.website.ws/FABIOSPE

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