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driver_mohamad | What is Marketing philosophy? |
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paul r
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Seems to me, especially at Christmas time marketing philosophy is stack it high and sell it for an overly inflated price doubled. |
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stepup1895
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Get a client, Get Them To Buy, Get them to keep buying until they Die! |
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Bella
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As a marketing student:
1.Fill the needs and wants of the costumer
2.Make a profit
Done by: promotion, pricing, financing, selling, marketing information management, product service/management and distribution.
Hope this helps. |
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oxyman Re-Loaded
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sell sell sell |
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J. W. H
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Marketing philosophy is the thought behind the product.. what you should maybe be asking is, what is marketing strategy.. being philosophical is not the same as being strategic.. Marketing strategy is developing a marketing plan. It must be realistic, and flexible so that it can be customized to fit any market trends concerning the product.. Develop a marketing plan and impliment it by way of advertising.. a marketing plan drives the adveritising.. |
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Aninha!!!
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They creates a way to ask about the life to make the people buy and expend money... lol |
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mktgurl
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According to Wikipedia...
A marketing oriented firm (also called market orientation, the marketing concept, consumer focus, or customer focus) is one that allows the needs and wants of customers and possible customers to push all the firm's long-term crucial decisions. The firm's corporate culture is systematically committed to creating customer value. The rationale is that the more a company understands and meets the real needs of its consumers, the more likely it is to have happy customers who come back for more, and tell their friends. This process can entail the fostering of long term relationships with customers. In order to determine customer wants, the company usually needs to conduct some form of marketing research. Overall, the marketer expects that becoming marketing oriented, if done correctly, will provide the company with a sustainable competitive advantage.
The concept of marketing orientation was developed in the late 1960s and early 1970s at Harvard University and at a handful of forward thinking companies, such as Mckinsey & Company. It replaced the previous sales orientation that was prevalent between the mid 1950s and the early 1970s, and the production orientation that predominated prior to the mid 1950s. Since the concept was first introduced in the late 1960s, it has been modified, repackaged, and renamed as "customer focus", "the marketing philosophy", "market driven", "customer intimacy", "consumer focus", "customer driven", and "the marketing concept". |
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Adam Taha
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Find The NEED of the people. Fid out the Demand and Supply it. And if you study people very carefully, you'll see your next niche because you saw the NEED, the DEMAND of the consumer.
The rest is all nothing if this rule is not followed. You can design, make anything, but if it is not catering for the NEED of the people, forget it. It won't work. It will sell for a bit and gone. You want ongoing sales not some fast buck that stops. |
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jacquesstcroix
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You got a lot of long answers, but it is simply how a "company" plans to implement the "5 P's" (Product, Placement, Promotion, Packaging and Pricing) to achieve the GOAL.
If the goal is to increase brand recognition then Promotion goes to the top of the list and the other four support that.
Just as a side note, I have to correct a couple of the answers. MARKETING has NOTHING to do with the DIRECT SELLING PROCESS; MARKETING simply creates a POSITIVE SALES ENVIRONMENT for the sales PROFESSIONALS.
Look at the dot.com ramp up and implosion. The "Marketing Philosophy" was BRAND, BRAND, BRAND and they sold BELOW cost to achieve that end. We all know how that worked.
Say a company wants to increase sales by 20% in the next year. In this case the Philosophy is much different depending upon; market share, number of competitors, customer demographics and most importantly any pent up demand in the target market for a NEW Product.
The JOB of marketing is to form a philosophy, by product group, that addresses the company goals. Define a new product, promote it to the correct TARGET MARKET (positioning) correctly and price it right for maximum return.
I am going to vent for a minute about Marketing people; I assume with 40 years experience in both fields that I am qualified.
Marketing is RESEARCH and most marketing people do NOT know the first thing about SALES. Also many SALES positions are called "MARKETING" because many people do NOT like to be called "SALESPEOPLE"; the companies just SPIN it (packaging) to get the right people.
Good Luck,
Jacques |
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greg m
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The more the better!Whether free or paid,do as much as you can.I have the same problem with the holidays in my business,I signed up with typistjobs.net and was doing great until november came around.I heard that was normal but someone told me to keep on going as much as possible double your efforts for these couple of months.also take in consideration of what people are looking for for this time of year or any!!
Best regards,
Greg |
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awais
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identify the needs of consumer and secrify them
best of luck |
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alberta
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can marketing philosophy be synonymous to marketing strategy? |
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