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. | What is Tesco's advertising strategy? |
Recent activities and examples would be useful. Site source to support answer |
 |
 
Dr.Boyer C
 |
They used this
Learn the exact same secret that allows me to
get all myGoogle ads completely FREE while
everyone else has to keep paying for theirs.
http://www.googleadsfree30.blogspot.com/
This will help push your websit to the top!!! |
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alex.rose89
 |
appeal to retards |
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Tamart
|
To get very young women to wear very small bras |
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shellideaks
|
They had the spice girls do a christmas advert
http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/11/12/nspice112.xml |
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buster
|
The only advertising I have ever seen is spam e-mail and junk mail via post. (I don't bother watching TV, gave it away).
Mailings trying to temp me with money off vouchers and deals on 'everyday' case's of wine etc. They never sell any 'special occasion' wine.
I find Tesco's sell lots of low quality food / wine etc. and a few high quality items that are hidden in the corner of the shops.
I find it shocking to see more space allocated for selling crisps and fizzy drinks than fresh fruit and fresh vegetables.
They market to the slightly cost conscientious shopper (the biggest market share) who might otherwise shop in Asda or Sainsburys. Though most tesco's stores are built in the cheaper land price areas. unlike sainsburys or waitroses. |
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Sir Marmalade Beauville-Lobe IV
 |
Tesco's success comes from appealing to a wide market. Affluent shoppers will find high end produce there, and budget shoppers get good value in the low end range.
The advertising reflects this by showing the appeal of both ends of the scale.
A recent advertisement showed it's value products with pride, and used its value bacon as an example. 'If you're prepared to trim the bacon yourself, then we're prepared to trim the price'. Or its value mushrooms - 'They're ugly as sin, but they're only going into your shepherds pie, not a beauty contest'.
It's an honest, non-patronising and down to Earth advertising strategy. The use of popular household names to voiceover the ads brings a sense of the friendly and the familiar. |
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kigmanch
 |
what is a Tesco? |
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