joseph.feldhaus@sbcglobal.net
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Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, Time shifted advertising,underwriting, and sales promotion. Every major medium is used to deliver these messages: television, radio, movies, magazines, newspapers, the internet, and billboards. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, and the sides of buses, or heard in telephone hold messages or in-store PA systems – nearly anywhere a visual or audible communication can be placed.
Advertising clients are predominantly, but not exclusively, for-profit corporations seeking to increase demand for their products or services. Other organizations that frequently spend large sums of money on advertising include political campaigns, interest groups, religion-supporting organizations, and the military of the United States. Other non-profit organizations are not typical advertising clients, and rely upon free channels, such as public service announcements.
In 1997, in the U.S. alone, over $175 billion USD was spent on advertising[1].
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance of users of these services, as well as being a financial burden on internet service providers.[2] Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. [3][4] One scholar has argued that advertising is a toxic by-product of industrial society which may bring about the end of life on earth.[5] |
devy
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Advertising is part of the promotional mix consisting of PR, sales promotion, media advertising and direct response marketing
Advertising is used to promote products or service that meet customers demands though these maybe psychological needs and wants and may even be stimulated by the advertiser.
Advertising can position products and services in the market-place to give them a differential advantage or competitive edge.
Advertising can also be used to support existing products as well as to launch new products into the market-place
Advertising can promote new uses for products to extend their lives. |
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