What is coop advertising?

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What is coop advertising?

Marianne

Cooperative advertising is where a local franchise puts in aportion of there money towards advertising and then a national headquaters also pays a portion of the advertising. For example, Remax, a real estate company has offices everywhere. Local relators may put in dollars and get dollars matched from the national company for what they spend.

maximumreferrals

Many companies offer co-op dollars and have money set aside to help subsidize expenses related to advertising. But few people that are attempting to sell a product will go to the end beneficiary (the company who's product they are selling) and ask for this money.

For example, in the Air Conditioning industry, major players like Trane & Carrier offer co-op dollars -- free money, essentially for the local A/C company when the spend it advertising their products. Always get into the habit of asking which end user benefits the most when I sell this product, and do they have co-op dollars lying around to help me pay for advertising their product.

XTeimani

it's when advertising cost paid by two organiations

barry w

my friend i have the perfect website for you. it includes over 1000 links to free advertising websites including free directories, free search engine submissions, free viral marketing, free top keywords and much much more
http://www.freeaddsgalore.me.uk

Lisa G

I run a small business- we have a group of businesses that are all on a major street. We pool our money so we can share the cost of one page of advertising in the local newspaper. It gets us all coverage based on what we can pay or want to pay. It gets better attention than doing a small ad ourselves.
This is another form of co-op advertising.

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