What is direct marketing?

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Direct marketing is a discipline within marketing that involves the planned recording, analysis and tracking of individual customers' (business-to-business or consumer) responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships. The term was coined in the 1970s by Lester Wunderman, who pioneered direct marketing techniques with brands such as Amex and Columbia Records.

Direct marketing is a form of marketing that attempts to send its messages directly to consumers, using "addressable" media such as mail and email. Therefore, direct marketing differs from regular advertising in that it does not place its messages on a third party medium, or in the public market, such as a billboard or a radio commercial would. Instead, the marketing of the service or commodity is addressed directly to the target customer.

DM uses non-addressable media as well as addressable ones. The important thing is that it seeks a response and it is this which the recipient, usually a marketer, bases their future actions, or contact strategy, on. In fact all DM is done through media, it's just that many, e.g. email, telemarketing, SMS, are "addressable". It usually is not taken to include face-to-face contact. Direct marketing is attractive to many marketers, because in many cases its effectiveness can be measured directly. For example, if a marketer sends out one million solicitations by mail, and ten thousand customers can be tracked as having responded to the promotion, the marketer can say with some confidence that the campaign led directly to the responses. By contrast, measurement of other media must often be indirect, since there is no direct response from a consumer. Measurement of results, a fundamental element in successful direct marketing, is explored in greater detail elsewhere in this article.

While many marketers like this form of marketing, it is sometimes criticized for generating unwanted solicitations, which are sometimes referred to as junk mail and e-mail spam. However spam and bulk mail drops are not true forms of Direct Marketing as recipients are not identified as prospects by any form of selective criteria.

marketing but directly

Advertising that involves a "direct response" (which is an equivalent term) from a consumer - for instance an order form or coupon in a book-review section or in the back of a book, or mailings (direct-mail advertising) to a group presumed to hold a special interest in a particular book.

Sales and promotion technique in which the promotional materials are delivered individually to potential customers via direct mail, telemarketing, door-to-door selling or other direct means.

Marketing via leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to current and potential consumers. The direct marketing industry has grown enormously as a result of increasingly specialized mailing lists.

Any marketing method whereby farmers for e.g. sell their products directly to consumers. Examples include roadside stands, farm stands, U-pick operations, community supported agriculture or subscription farming, farmers' markets, etc.

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Promotions targeted to customers whose personal information suggests that a certain product may be of interest to them. This includes mail, telemarketing or electronic mail initiatives. This does not include statements, statement stuffers, messages on banking machines, announcements on electronic bulletin boards or web-sites, through personal bankers or customer relationship management.

Brought to you by,

Valentin Ivanov,
Expert & Consultant
Internet Marketing,
Promotion & Advertising

http://www.intermarkpro.com

Marketing and selling directly to the consumer. I have a product, I make a mass mailing to people and accept orders from them, bypassing any middle man such as distributors or retail stores.

Used to be that direct marketing was simply the door-to-door salesmen. These days, who knows.

if you direct contact with coutomer

Direct Marketing means selling the Products directly to the
Dealer/Distributor/Customer by the Suppliers/Manufacturers
without the involvement of any mediator or channels which
may have advantages and disadvantages mainly realisation
which may be carefully looked into.

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