What is the best and low cost way for promoting a new service business?

This is a plumbing and heating business

John's answer is extremely valuable for a local business. Relationships will be crucial. You have two types of clients, spur of the moment "I got a leak" clients, and construction clients. You need a strong brand with both to be successful.

Brand is the awareness of the business by the market. It can be a good or bad, strong or weak awareness. Doing personal outreach (starting with hitting the phones asking if prospects be interested in knowing more about your services) will go a long way to putting a face on a brand which is a big step forward for a strong and good brand.

Attending local business groups is another way to doing this. Your local chamber of commerce, Rotary, Lions, etc. are examples of opportunities.

Placing your messaging in front of your prospects is the next step (online - e.g. Y! Local, yellow pages, print/radio/tv advertising) and this is where the most money is wasted.

Then customer service that fulfills promises and exceeds expectations is the finishing touch. This will generate the word-of-mouth advertising that really can support a local business.

I may be a little bias here, but I reccommend simply picking up the phone and start calling prospective clients.
Many fail at this because of a number of reason, but a lot of times it is only because they did not take the time to develop and understand their strategies and the objectives they want to reach.
Any ways that is my two cents worth.

Happy Calling
John

There are several ways to promote a new service business .A couple of weeks ago, i was going through an article on business.advertising internet marketing promotion .And I came across some interesting points.You can promote your new service business.You can use online and offline promotion.In offline promotion you can use Radio,print and hoardings whereas online advertisement can be done to local city population through pay per click search engine(there are local search engines)For more information on this you can visit http://www.casanads.com/bm/wp.htm
Wish you all success!

You will want to post your business in the business service sections of major classified ad sites like craigslist, backpage, and so on within your local community.

The following article will prove helpful to you in streamlining your SEO metatags in order to attract more Net traffic by higher search engine placement.

The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.

Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who's my end user - is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.

A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots
are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 60 characters separated
by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.

The second metatag is the "Description" which is
usually up to 41 words to form a complete paragraph which
best describes one's goods and services. It is not merely a list.

And the very last category - "Keywords" are also
somewhat limited to 15 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google's spamreport.com can result in the
elimination of your website from their search
directory.

Here's an example of a very highly-placed website on
Google.com: Begin with the very "generic" search query
"sandwiches downtown los angeles," taking note to not
abbreviate Los Angeles to "LA" and of course, leave
out the parentheses ("). It will bring up some 2.4
million+ search results. Check out where "Nazos.net"
is ranked. It's on the SECOND FRONT [ranked 15]!
Again, Nazos.net's high web presence was achieved by
proper web design and placement of relevant metatags
according to Google's publication guidelines.

Good luck!

Enter Your Message or Comment

User Name:
User Email:
Post a comment: