marketingeasy.net
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Hi,
first of all,
you need to understand the difference :
Search Engines/site
Search Systems
Search system: An organization that possesses a combination of software, hardware and people that is used to index or categorize Website-they build the index you search through at the search site.
Example Google is a Search System, they sell the "searches" to another Search Engine (AOL p.e.)
Search site: A website at wich you can search through some kind of index or directory of websites, or perhaps both.
Google, AOL, MSN, Yahoo
Top Choices
The search engines below are all excellent choices to start with when searching for information.
Google
http://www.google.com
Voted four times Most Outstanding Search Engine by Search Engine Watch readers, Google has a well-deserved reputation as the top choice for those searching the Web. The crawler-based service provides both comprehensive coverage of the web along with great relevancy. It is highly recommended as a first stop in your hunt for whatever you are looking for.
Google provides the option to find more than web pages, however. From the top of the search box on the Google home page (Google OneBox), you can easily seek out images, videos, maps (local search) and news from across the Web, or you can perform product searching. The “more” link provides access to blogs, books, froogle, groups and patents, etc.
Google is also known for the wide range of features it offers, such as cached links that let you "resurrect" dead pages or see older versions of recently changed ones. It offers excellent spell checking, easy access to dictionary definitions, integration of stock quotes, street maps, telephone numbers and more. See Google's help page for an entire rundown on some of these features. The Google Toolbar is also very popular due to its easy access to Google from the Internet Explorer and Firefox browsers.
In addition to Google's unpaid editorial results, the company also operates its own advertising programs. The cost-per-click AdWords program places ads on Google as well as some of Google's partners. Similarly, Google is also a provider of unpaid editorial results to some other search engines. For a list of major partnerships, see the Search Providers Chart.
Google was originally a Stanford University project by students Larry Page and Sergey Brin called BackRub. By 1998, the name had been changed, and the project jumped off campus to become Google.
Getting Listed: Read the Submitting To Google section of Search Engine Watch's Essentials Of Search Engine Submission guide for more about being included in Google's editorial results and the Google AdWords section for more about its paid listings programs.
Yahoo
http://www.yahoo.com
Launched in 1994, Yahoo is the Web's oldest "directory," a place where human editors organize web sites into categories. However, in October 2002, Yahoo made a giant shift to crawler-based listings for its main results. These came from Google until February 2004. Now, Yahoo uses its own search technology. Learn more from this review in our SearchDay newsletter.
In addition to excellent search results, you can use the tabs above the Yahoo home page search box to seek images, video, local and shopping search. Click for more, and you’ll get answers, audio, directory, jobs and news. The Yahoo Directory still survives. You'll notice "category" links below some of the site lists in response to a keyword search. When offered, these will take you to a list of web sites that have been reviewed and approved by a human editor.
It's also possible to do a pure search of just the human-compiled Yahoo Directory, which is how the old or "classic" Yahoo used to work. To do this, search from the Yahoo Directory home page, as opposed to the regular Yahoo.com home page. Category links are listed in the left column, providing top web site matches drawn from all categories of the Yahoo Directory. Within the categories, you will also find sponsored results to the right and below the natural listings.
Sites pay a fee to be included in the Yahoo Directory's commercial listings, although they must meet editor approval before being accepted. Non-commercial content is accepted for free.
Like Google, Yahoo sells paid placement advertising links that appear on its own site and are distributed to others. These are sold through Yahoo Search Marketing (formerly Overture).
Overture was originally called GoTo until late 2001. Overture purchased AllTheWeb in March 2003 and acquired AltaVista in April 2003. Yahoo gained ownership of these search engines from its subsequent purchase of Overture later that year.
Technology from AltaVista and AllTheWeb was combined with that of Inktomi to make the current Yahoo crawler. Yahoo purchased Inktomi in March 2003.
Microsoft Live Search
http://www.live.com/
Microsoft Live (formerly MSN Search) was originally powered by LookSmart, which gained top marks for having its own team of editors that monitored the most popular searches being performed to hand-pick sites believed to be the most relevant.
Subsequently, MSN Search used Yahoo listings to power its database for a while. Recently, Microsoft started using its own crawler-based technology and changed its name from MSN Search to Microsoft Live Search.
Getting Listed: You don’t have to submit your site to be indexed by the MSNBot crawler.
Ask.com
http://www.ask.com
Ask (formerly Ask Jeeves) initially gained fame in 1998 and 1999 as the "natural language" search engine that lets you search by asking questions and responding with the right answer.
In reality, technology wasn't what made Ask perform so well. Behind the scenes, the company at one point had about 100 editors who monitored search logs. They then went out onto the web and located what seemed to be the best sites to match the most popular queries.
Today, Ask depends on crawler-based technology to provide results to its users through the power of the Teoma algorithm known as ExpertRank.
Getting Listed: The Ask crawler will find pages by following links (HREF tags in HTML) from other pages, so you don’t have to submit or register you site to be found. Ask’s Webmaster page answers most questions. Paid listings on Ask come from Google AdWords, described above.
The search engines below are good choices to consider when searching the Web.
AOL Search
http://search.aol.com/(external)
AOL Search provides users with editorial listings that come Google's crawler-based index. Indeed, the same search on Google and AOL Search will come up with very similar matches. So, why would you use AOL Search? Primarily because you are an AOL user. The "internal" version of AOL Search provides links to content only available within the AOL online service. In this way, you can search AOL and the entire web at the same time. The "external" version lacks these links. Why wouldn't you use AOL Search? If you like Google, many of Google's features such as "cached" pages are not offered by AOL Search.
Getting Listed: AOL essentially duplicates the editorial and ad listings that are shown on Google, so you need to be listed with Google in one of these ways.
The sites below are "major" in the sense that they either still receive significant amounts of traffic or they've earned a reputation in the past that still causes some people to consider them to be important. For various reasons explained below, they are not among our top search choices. However, certainly feel free to try them. They could turn out to be top choices for you.
AltaVista
http://www.altavista.com
AltaVista opened in December 1995 and for several years was the "Google" of its day in terms of providing relevant results and having a loyal group of users that loved the service.
Sadly, an attempt to turn AltaVista into a portal site in 1998 saw the company lose track of the importance of search. Over time, relevancy dropped, as did the freshness of AltaVista's listings and the crawler's coverage of the web.
Today, AltaVista is once again focused on search. Results come from Yahoo, and tabs above the search box let you go beyond web search to find images, MP3/audio, video, and news results. If you want a lighter-feel than Yahoo while still getting Yahoo's results, AltaVista is worth considering.
AltaVista was originally owned by Digital, and then taken over by Compaq with the purchase of Digital in 1998. AltaVista was later spun off into a private company, controlled by CMGI. Overture purchased the search engine in April 2003, and it subsequently became part of Yahoo with the purchase of Overture.
Lycos
http://www.lycos.com
Lycos is one of the oldest search engines on the web, launched in 1994. It ceased crawling the Web for its own listings in April 1999 and now provides access to crawler-based results from Ask and paid results from Google.
Getting Listed: For the main editorial listings at Lycos, you need to be listed with Google as described above. Paid listings come from Ask.
Netscape Search
http://search.netscape.com
Owned by AOL Time Warner, Netscape Search uses Google for its main listings. So why use Netscape Search rather than Google? The main difference between Netscape Search and Google is that Netscape Search will list some of Netscape's own content at the top of its results. Netscape also has a completely different look and feel than Google. If you like either of these reasons, then try Netscape Search. Otherwise, you're probably better off just searching at Google.
Getting Listed: Netscape essentially duplicates the editorial and ad listings that are shown on Google, so you need to be listed with Google in one of these ways, as described above on this page.
Open Directory Project
http://dmoz.org/
The Open Directory Project uses volunteer editors to catalog the web. Formerly known as NewHoo, it was launched in June 1998. AOL Time Warner-owned Netscape acquired it in November 1998, and the company pledged that anyone would be able to use information from the directory through an open license arrangement.
While you can search at the Open Directory site itself, this is not recommended. The site has no "backup" results that kick in should there not be a match in the human-compiled database. In addition, the ranking of sites during keyword searching is poor, while alphabetical ordering is used when you choose to "browse" categories by topic.
To scan the valuable information compiled by the Open Directory, consider using the version offered by Google, the Google Directory. Here, keyword searching uses Google's refined relevancy algorithms and makes use of link analysis to better propel good pages from the human database to the top. In addition, when viewing sites by category, they will be listed in PageRank order, which means the most popular sites based on link analysis will be listed first.
Cheers
Lucio dias Ribeiro
http://marketingeasy.blogspot.com |
VicSEO
 |
The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?... and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages.
You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.
Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, "Who's my end user - is he on dialup or DSL?" And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them.
A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google and Yahoo and it begins with the "Title" metag which should consist of no more than 65 characters separated by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your domain name is a major recognizable brand name.
The second metatag is the "Description" which is usually 25-30 words to form a complete sentence which best describes one's goods and services.
And the very last category - "Keywords" are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reported to Google's spamreport.com can result in the elimination of your website from their search directory.
Here's an example of a very highly-placed website on Yahoo.com: Begin with the search query "pizza downtown los angeles." It will bring up some 1.4 million+ websites as results. Check out where "Pizza Next Door" is ranked. It's in the Top Five! Again, Pizza Next Door's high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo's publication guidelines.
Good luck! |
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