 Anyone know of legitamite work from home setups? |
| im hoping to stay at home with my new baby but still be able to contribute financially.... |
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 Advertising Slogan seen on sewerage truck in Barbardos.? |
'We are Number 1 in Number 2s'
Any better on company vehicles?
Additional Details
Edit: Daryl S. If you have nothing to say Dork, why bother. You are not even ... |
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 What does it mean when it says "Buy one, get one free"? |
| i'm just wondering, because so many of my customers just can't grasp the concept....... |
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 I am a mechanic. how can i get more customers? |
| I am working out of my 3 car garage. I am fully set up, with the lift and everything. just not enough customers. how can i let more people know of my services without spending a ton of money on ... |
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 Outlaw telemarketing and door to door sales? |
| I think both of these selling methods should be put to an end. First telemarketing as well as door to door is a huge invasion of your privacy. I personally become very angry when people come to my ... |
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 How can I get extra cash w/out getting a REAL job? |
| I need some money for some clothes I wanna buy. But I can't get a real job because I live in two homes in different states. Can you guys think of some things I can do?... |
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 What is a good medium to advertise my new business? |
My business is in the construction Industry. I have thought about the yellowbook, but the new version will not be released until March 2007 in my area.
Additional Details
For a starting ... |
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 Should I take the new job even though it is very similar to my old job? |
| I am extremely bored at my current job so I have been looking for somthing different. I was planning on somewhat of a differnet direction in my career, try something new, but a recruiter contacted me ... |
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 What is the best way to promote my new novel online? |
| My new novel is a mystery/thriller. It is published by a small publishing house in NY. The reviews and reader feedback have been great, but my publisher's promotional budget is small, so I am ... |
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 I need a name for a production company...? |
something like- sheep leap productions
something that rhymes or flows
something clever & catchy
it's for a movie prod. company
things that could be in it are dee, dani, ... |
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 Why would an ad campaign refer to a vehicle as "sexy"? |
| I heard an advertisement on the radio a couple of hours ago in which they referred to the car they were trying to sell as "sexy". This is something they've done for a long time, and ... |
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 EXTRA-LOUD TV advertisements....are the advertisers shooting themselves in the foot? |
I mean...surely they must know the majority of us now have A/V setups, that encompass lots of nice, high bandwidth speaker configurations...
...and that therefore, their previously already ... |
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 Starting a garage sale? |
I want to have a garage sale. I am looking for any advice to have a great sale.
If anyone has any ideas on an eye catching ad that would be great.... |
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 Need company name ideas? |
| I'm starting a firewood delivery business and i need help finding a name. Helpful hints, two main guys are Robert and Robert, main wood is birch, sold by truckload or bundle, delivery, our tag ... |
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 How Do We Attract Customers To Our Business? |
| I'm currently employed at pretty well-known Furniture store In NJ. Business use to Be great, but over the past year Sales Have been dropping steadily. (Our prices our low and Our Customer ... |
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 Where can I create a website for free or cheap? |
| I want to create my own web site and I want to know if I can do it for free or what is the cheapest site to go to create one.... |
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Yaz | What is the importance of using color in marketing/advertising? |
I would really appreciate it if you could answer these questions, I would really like to know what your thoughts are on this subject! List resources to back up what you have to say (if available)!
How important are the use of color schemes in packaging/logos? Can colors create brand loyalty? Can a color be a signature trademark for a company? What are the benefits of using colors in advertising?
Thanks! |
 |
 
2 Happily Married Americans
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As the others have pointed out, color can be a very strong identifier of your product or brand.
Carrying your color scheme throughout all advertising and marketing is essential to making it work. Think of Pepsi cans, bottles, boxes, advertising, delivery trucks, etc.
The more times people associate your logo, colors, product, and quality, the more effective your marketing will be.
Color is a visual reinforcer. With TV, Videos, billboards, magazines, newspapers, and even color screens on your cellphone, you are tapping into a different part of the consumers brain. Your color could even be black, if it is used consistently and it would work, if you always used it and it represented your company well.
Take a handful of 15 or 20 random business cards, and toss them out on a table. Look around for a minute or so, then pick them up and recall as many as you can. Most likely, a good use of color will stimulate your recollection better than any other single thing.
Using color in advertising is great if you have a big budget. But for small businesses with very limited budgets, its possible to get a good identifier with reverse type (black background with white print), halftones (greyish background) or a good use of white space. Even using one color (much less expensive than full color in a newspaper) will help make your ads stand out. For instance, I have a client who has an Irish name, Kelly, and we use kelly green in all his ads for the logo, shamrocks and a headline, and do the rest in black and white. It stands on the page more than a full color ad would, for about half the price. |
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Elizabeth D
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In Print ads --- Color ads get more response than black/white ads. Period. Color ads pop out on a page and don't fade into the editorial and b/w print. Look at a magazine that has both color and b/w ads and you will notice yourself reading or looking at the color ads more than the black/white. |
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Chris G
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Try looking up color psychology before choosing the colors that you think fit your company. Believe it or not, everyone's color associations are different depending on their lifestyle and culture. So determining who your target audience is will help you on your way to pinning down a solid and memorable color scheme. |
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Jessica Field
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Here is an article about the Importance Of Colour In Branding. Hope that it will be usefull for you |
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radar
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When Sears went from black and white to color in their catalog, sales jumped 72%. |
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§§pecial Unicorn
 |
Color schemes are important in packaging and logos to establish brand recognition.
I don't believe colors can create brand loyalty, though there is some association with the color when competitors create their product. (many companies will try to imitate based on this in hopes of you picking up by mistake!)
A color alone can not be the trademark, but a color associated with the logo/slogan can be. Example: "Brown will get it done" for UPS, The Best RED Yellow Pages, Sprint (which really messes them up now, they are Embarq and Green)
The benefits of using color in advertising, for print, is attracting the eye to the advertisement..and if using color schemes associated with product, brand recognition. |
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d e e d u b y a
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Interesting question, big companies spend big dollars on market research, so there results must tell them something ? Have you ever noticed how many successfull companies market their product in Red & White,... Coca Cola ,... Marlboro and many others ,funnily enough they are the same colours used by "Santa".... father xmas ...Can you imagine him in Black , Brown or Green it just wouldn't have the same "Impact. " Red, & Blood its just so significantly noticeable, and Ferrari comes to mind also . |
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john m
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ur a business people u can market ur products and make effective customers with vivid and vital product's banners & slogans
see this website it helps to market with banners
its very low cost and possible to take the print of ur banners
logon to http://www.vividads.com.au/ |
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S
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Obviously it's extremely important:
When you think of these colors, these associations come to mind right away:
Red - Coke
Yellow - Nextel (now Sprint)
Brown - UPS
Pink - Breast Cancer
(Just off the top of my head, I'm sure the other colors will pop right out to others.)
The benefits are instant recognition. You see a color = you think a brand. |
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