
Biz Advisor
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I'll say a combination of things: personal selling, advertising (billboards, newspaper, trade magazines, radio, etc.), sales promotions (e.g. contests, trials, sample packs, coupons, etc.), direct mail - yes but more than direct mail, make it variable direct mail which is personalized one-to-one not only on the envelope and in the address but also in terms of the contents - targeted to you the buyer), and public relations. |