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I'll say a combination of things: personal selling, advertising (billboards, newspaper, trade magazines, radio, etc.), sales promotions (e.g. contests, trials, sample packs, coupons, etc.), direct mail - yes but more than direct mail, make it variable direct mail which is personalized one-to-one not only on the envelope and in the address but also in terms of the contents - targeted to you the buyer), and public relations.
me and you today
Three main ones:
1 word of mouth
2 land leaflet distribution
3 logo on vehicle(s).
Joker
This is probably a bit more long term, but build a huge, satisfied customer base and take care of those customers.
Lisa R
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e-dog
Local cable tv, or direct mailing, two great ways to aim at a geographic zone or area.
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