My competitor products may not be better than our products, however they have just won an award from SC Magazine and our company has not. Can a magazine be sued for giving so much importance to our ...
Please tell me why the hell it's even legal to say something is greater than 100%? It's impossible. Once you reach 100% it's no longer a percentage. The definition of percent is per 100...
Or at least near the top. I have read some great articles about search engine optimization but Ive received mixed information. Im sure each search engine is different, so lets use YAHOO.
What percentage of turnover is usually spent on marketing activites to acquire new clients for a training and coaching company? The company is classified as a small business. What is usually ...
Yahoo tells me that the only payment option I really need on my website is Paypal to make sales. Do you think Paypal is a good enough option for most people or should I get a credit card payment ...
I'm trying to advertise my guild (Cyanide) for the upcoming game Age of Conan, we're trying to enlarge our member group before we start playing and I'm sure other people are looking to ...
I am a marketer; celebs are used to achieve the following;
1- More product/ company credibility - phsycologically when u see a star telling u about a product or a service, u trust that brand. People tend to think if this famous, rich person is advocating brand x, then it must be good and reliable, I will buy it!
2- Ad recall - viewers are more likely to remember ads with celebs. Ad recall is a very important measurment for the sucess of an ad.
3- Word of mouth generation - people are more likely to talk about an ad or a product if it featured a celebrity, thus telling more people about it and spreading the word about the product.
Easy and cunning, right?
:)
elroo
first really dont read any of the answers except for FOZIO... he knows what he is talking about. I work in advertising and totally agree with what he wrote....celebrities are used for those purposes exactly, plus advertisers chose celebrities based on what they have in common or how inline they are with their product or brand....
spam_and_junk_mail
"Hi, I'm Bob Smith."
OOOHH BOB SMITH IS ON TV!!111
"I use this product..."
AW COOL I WANT I!!!!!-e9rf
"blah blah blah blah blah"
I'M SOO BUYING THAT!!!!!!!!!!!!!!!!!!
kahloguy
essential to get to wider market.
italianb
nah not really..celebrities are just used to sell a product or to get the consumers attention because their favorite celebrity might be using the product or something..but aside from that they dont have any responsability to the consumer at all what-so-ever
Smilin' Fred
They are paid to 'appear' to draw people's attention ....hopefully to the product.
They are responsible to whoever signs their payslip.
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