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 How much does it cost to make or produce a radio spot? |
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kashi kiki | What type of advertising would be good for my new recording studio? |
I am looking for some ideas on what type of advertising & marketing for my new recording studio. |
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Jeff P
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Word of mouth is the WORST way to promote ANY kind of company. It's only attraction is the cost of 0. Consider this...what you say in any ad is JUST (if not more, really) as important as WHERE you say it at or through what media. With word of mouth you have NO CONTROL of your message. So even with the best intentions, someone could be talking you up and actually affect the listener negatively about what you can do. You never see your failures...only the successes with word of mouth.
I would suggest radio, on stations that play the type of music you most like to produce. You know musicians are also listening in...best place to catch them. Next in line would be different music magazine publications or local 'hip' publications. The ones that talk about the art and entertainment scenes or the party places and such.
Your CHEAPEST way is to make a flyer to post at record stores and intrument shops. HOWEVER, if you want it to have a great effect, either put your MOST into making that piece look amazing and keep your copy simple and bottom line as to what is in it for the prospect and don't gush on about yourself and what great equipment you have. That is important, but only in the way that actually affects what your target audience would want to do or be looking for. Always write from thier viewpoint...not yours. Also...make the graphics eye catching, yet not confusingly busy and keep a level of class and elegance to appear much bigger than you actually are. No matter your size. |
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Ms Tracey Lyn
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A commercial with big bootie girls shaken there thang. |
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cgimwei
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Look at what I advised a friend at the link below.. |
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aadams45
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Post your Business Card for free on G2Bay. Make sure you tag it properly and lot of people will start clicking on your website. Free Advertising! |
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tugw100
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The best form of advertising is word of mouth - get your friends to start telling their friends and co-workers about the studio.
Word of mouth is cheap - and it comes from people you trust - so it's the best way to advertise your studio. |
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apipersdown
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While word of mouth is good, there are ways to "buy" word of mouth advertising. Word of mouth as most people think of it is INCREDIBLY slow.
Since your business is recording, you might as well take advantage of the media perfectly suited for it. Radio. It's also the 2nd cheapest for of advertising on the planet.
When choosing a media, you can never just look at the price. You need to consider how many people will be reached, and how often, per dollar spent. Ad Agencies call this "Cost per point" or in layman's terms, cost per thousand people reached per dollar spent.
Creating, or buying, word of mouth advertising is done using media like this, but your ad MUST be compelling and memorable. Making an ad sound like an ad will result in very poor performance of the ad. I would suggest finding an ad copywriter (someone like myself) to construct an ad based on information gathered about you and your business from a detailed interview / Q&A session.
I'd be happy to help you some more if you're interested...
Good Luck! |
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