What would be the best way to advertise my house painting company?

How much money to spend on advertising? What about a door to door campaign? Newspapers work well?

I just had my house painted by a guy that put a flyer on my door. He was targetting my neighborhood and had references. His prices were good and he didn't ask for money until the job was done, which made him more trustworthy to me (I'm not implying that you aren't, but there are enough contractors out there that require deposits and you never see them again that they can ruin it for everyone else). He was young and drove an old beat up car with a ladder strapped to the top, but he worked very hard and did an awesome job which is the best advertising. I've already had him back to paint the inside and have recommended him to others.

penny saver, and anywhere you think someone will be looking for painters. try networking with real estate agents.....they may refer you to jobs that a house needs updated to improve marketability.......contact home owner associations and let them know you will give discounts to anyone in the plan.

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35 yrs exp in adv and
25 years selling Yellow Pages

When someone moves into a new home that needs painting or is tired of peeling paint, they will go to the Yellow Pages first.
I had many home remodelers, roofers, and painters that had NO other ads besides those in the Yellow Pages and did very well.
The YP have ads of all sizes, the book never gets thrown out and you get the best ROI or return-on-investment. It's far above newspaper or direct mail.
I am retired and have nothing to gain by lying.
The Yellow Pages is the best media for a business like yours.
Trust someone who is a top-rated YA contributor for a good reason: I offer sound advice.
Unlike other YA responders, I actually know what I'm talking about.
Good luck and call your local YP rep for pricing.

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most people still go to the Yellow Pages first (print or online)-I would start there to get the most bang for your buck

If you drive, go get one of the big magnets that are printed with your company logo and stick it to the side or back of your car as you drive around. Make sure to take it off and put it inside the car when you are parked somewhere. People like to steal those things.

www.craigslist.org - update your ad daily.

put a ad in the paper

Hi There,

Nothing beats refereals and proof.

There is many good answers here, however i would recomend that you advertise through your customers. Ask if you could place a small board after you completed the job. The boad should be nice and simple perhaps saying
" Another house painted by House Painting Inc . 555-3456" or something along the lines.

Offer you customer warranty for the painting job for maybe a year of 5 as long as the board is there.

Be Different from your competitor

Diferenciate and let the market know. You will need to go beyond the I paint houses. You need to be better than the competition. Perhaps the first idea will work or you. It can be service, speed, warranty, cost, ect.

Then you advertise. I would prefer targeted area then mass advertisement. You can not possibly handle 1000 houses at one time so avoid newspapers. Try fliers and a time limited promotion. Speak to the neighbourhood opinion maker/association ect. Then do fliers for a time limited promotion. By having a base camp in one area , you save resources and maximise productivity. Decorate your base came into a roadshow like promo. This will encourage free newspaper adverts and this is not only cheaper but can be repeated in other location.

To hasten it send out press release to the newspapers, radio station ect. Pro bono work, like painting orphanages, hospitals, civic center can also aid in getting customers as well as free ads.

If you need to raise money to cover cost, ask the chairity org to help raise some money to fund the project. This alone is spreading your business and advertising.

Good luck.

Newspaper ads on Sundays are great! Don't miss the opportunity to get a metal magnet sign for your vehicle...it makes your vehicle a write off on taxes ya know. Advertising is a write off as well.

I think you've gotten some great advice, here's another place to advertise for FREE:

http://www.ultimatefamilyguide.com/advertise.php

(Basic/premium ads are free for 1 yr!)

Have a great day! :D

Newspaper, fliers and ads in stores. Word-of-mouth is the BEST advertising!

Since 85% of Internet users rely on search engines to find goods and services, it is essential that every business promote their business via a published domain named website on major search engines such as Google.com, Yahoo.com & MSN.com. These major search engines are the Yellow Pages for all business which can be reached by anyone having an Internet connection.

Begin by publishing your website's domain name for FREE at Google's search directory, visit "http://google.com/addurl/?continue=/add... and fill-in the form. In another way, Google, Yahoo or MSN provide a Yellow Pages kind of advertisement for every website according to a set of ranking protocols. And there's where web designers and search engine optimizers play an critical role in marketing websites which in turn, display goods and services to be discovered [via search directories] by the rest of the world. The greater the appearance or presence that one's website can generate on search directories, the greater number of customers will accordingly visitor one's website.

As for the cost to market one's website via the Internet and more particularly -- search directories, will depend initially with the proper design of webpages and the proper placement of metatags which are: <Title>, <Description> and <Keywords>.

A searchable <Title> would be "[name of the goods/services - a generic domain name is okay unless you own a well-know brand], [city], [state - postal abbreviation]" -- up to 65 characters and spaces. The <Description> would be up to 20 words comprising a complete readable sentence which promotes interest in your business, i.e., "We sell quality _____ at a reasonable price, etc." And <keywords> would consist of 12-15 compound plural words separated by commas, i.e., "cars, planes, transportation, etc."

In conclusion, webpages can either be rather straightforward using only HTML text or be crafted totally as a graphic Flash configuration. Either way, care should be taken to complete the Properties entries for Title, Description and Keywords so that there is something that search robots can index. The more one is educated in crafting effective webpages along with metatag placement, the less will be spent to hire third-party consultants to assist you in this matter.

To demonstrate how search engines/directories work, go to Yahoo.com and type in the following search query: "pizza downtown los angeles." [Note: do not include the quotes (").] Again, this is a very generic query which means you want to order a "pizza" from "downtown" and in what city -- "Los Angeles." Sounds fairly simple and then hit Enter. In a moment or two, there will appear some 1.3 million search results and among the top Five rankings will be a business called "Pizza Next Door, etc." The significance of this demonstration is to illustrate that most Interest shoppers will discover "Pizza Next Door," forthright because of its high web presence and ranking within the Top Five. So these shoppers are more or less likely to patronize this pizza establishment and hopefully in the long term; validate the owner and his family as having a profitable Internet enterprise.

To further illustrate how one can achieve a TOP 10 page ranking on Google.com, type in the following search query: "ecommerce tutorials seo." [Note: do not include the quotes (").] Again, this is a very generic query. Then hit Enter. In a moment or two, there will appear some 1.44 million search results and among the TOP 10 rankings will be a website called "Welcome to Downtown Los Angeles."

Good luck!

At our painting company we find direct mail to actually work well. Postcards are cheap to send out and just people seeing your name once a month is enough to get them to call. We do mostly commercial work, but they are also pretty effective for residential business. I suggest a big logo so all they really have to do is glance at it, coupons work well too.

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