warmdaddy
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Exactly! Keep any newsletter fun and informative and leave all the "small print" to your contract. The whole idea of a newsletter is to let readers know how smart/talented/informed you are. You don't want to turn them off with a lot of T's and C's that say "and I'm also a real PITA to do business with!" |
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angie
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I would say not.
A newsletter is informing and probably advertising the business. The terms and conditions only become relevant when someone is interested in using/buying the service or product you are offering.
I work in a bank and we produce a quarterly Magazine informing our customers of new products that have been launched or are due to be launched, changes in branch processes or procedures that may effect most of our customers, articles of social or business interest etc. We only give terms and conditions if someone calls in to the bank or telephones and request a product from us. |
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stepup1895
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You could have a reference link to your website for the details.
You could have a brief disclaimer that it contains information and is only for fun. |
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sundancer332003
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Only if theres certain things like strict privacy policies or any changes to the t&c's otherwise people would get bored and not bother reading it. |
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4knowledge
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I wouldn't. When someone wants to do business with you, you can outline all of that then. |
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dandy
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No, you can just put a link or contact information for people who want to know more. But you may still want to put copyright info and/or a disclaimer in small print, like 'terms and conditions apply' or 'subject to change' |
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Joe Cool
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Fun and informative is always ... well, fun and informative. I'm not sure what 'terms' and 'conditions' you are writing about. If you are a realtor, you don't need to mention your commission rate. If you are a naturopath, it would be helpful if you listed your credentials. As a rule of thumb, if your business includes a human factor/service which can be held liable, at least list your accreditations and if you are bonded/ins. etc. |
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newm9
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Terms and conditions are not legally required but to adhere to the Data Protection Act you need to explain why recipients of your newsletter are being sent the newsletter and provide them with a link to unsubscribe themselves if they want to.
If you don't provide them with an unsubscribe link you could get black-listed by ISPs if people complain, and it's a nightmare getting white-listed again (this happened to the advertising agency that I was working for once with AOL).
Good luck! Remember to write an exciting subject line to entice your email list to open the newsletter.... |
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kelly f
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do keep your newsletter fun and informative, but I would include terms of business too. have a "whats new with......" section, here you can include updates about the way you are running your business, anyone that may have joined the company, and progress your business is making, upcominig vacancies! use the rest of the newsletter to inform about things like functions, charity aims, staffs personal news ie getting married, had a baby, won the lottery. good luck |
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lorinhl
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I'd rather see fun and informative than terms and conditions.
Newsletters are to attract people and a lot of legal stuff is not attractive. There are other forums for that like your contract for your services or your receipt, etc.
Good luck! |
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