 The best way to advetise a business? |
| what is the best way to advertise a business, eg electrician or web design company, please only answer if you have experience. ... |
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 How many users/visits does a website need per month to earn $10,000 in advertising revenues? |
I know there are many variables, but in a generic sense, what is the ratio for # of hits/visits to the amount and advertiser would pay for an ad.
Thank you!
P... |
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| What do i do to patent something? |
| I came up with an idea for a sticker, like a bumper sticker. How to i patent it? I really think it's going to be popular..where should i start?... |
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 Why are commercials getting dumber and dumber? |
| I just seen a commercial about a car. The commercial was about how a car helped a lion man. That doesn't make me want to buy that car. Why are commercials so dumb now?... |
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 How can i improve traffic to my website? |
| hey guys i started up a website to help people in financial distress, i use to be a car salesman and i'm now showing people how to get good prices on new cars and also students in distress by ... |
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 What is the best way to advertise a new business.? |
| New home improvment company on Long Island, NY.... |
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 Does anyone? |
| have the UK number to call to stop the telemarket people from calling. Its really starting to drive me nuts. Thanks.... |
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 Who here hates the Gap?!?!!? |
I used to like it, but that @*^$%@& ad that keeps popping up makes me hate it. I think I shall never shop there again.
anyone else hate that ad?... |
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 I have a really neat design invention, is a patent necessary for this thing? |
I am thinking with the right marketing this thing would sell like hotcakes on QVC and also on eBay.
I need HELP!!!... |
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 Could a soft drink actually be named "Pop"? |
| Or would that violate the rules of trademark that say brand names cannot be everyday words?... |
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 What would be some good ideas for a grand re-opening for a corporate gym? |
| The gym is already free to the members, so nothing about discounted rates are going to help me.... |
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 How can you promote your own website? |
Any ideas of you guys would be really great. I have some of my own but maybe u got even better ideaS.
THNQ!... |
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strider316nyc | When supermarkets add new items, how do they find space? What criteria are used in making this decision? |
I mean I know supermarkets are adding and dropping items, but what are the main reason to take that decision. From the marketing point of view. What criteria are used in making this decision? |
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Anna KC
 |
In general, all major supermarkets go through a "schmatic change" every 3 months or so, that's when they basically "reorganize" the store, drop items, add items and move around product placement.
all buyers get a pretty detailed report every day of daily product movement. most of the time, bottom line is, is the product selling? if the product doesn't sell, it's pretty good target for getting dropped next time around.
In addition, they look at whether or not promotions are scheduled for the item (usually at the expense of the manufacturer), and whether or not there were shelf fees (what manufactures pay for the shelf space) associated so that if they're not making their money from selling the item, they're at least getting income from "renting" the shelf space.
Lastly, there are certain things they HAVE to carry even though they don't sell much of it. For example, how much canned capers does a grocery store sell every month? probably not much, but they might decide they have to carry at least 1 type, just so a customer doesn't go somewhere else because they don't carry the item.
As far as what criteria is used to add new items? that's a wildcard that depends on each buyer. they might look at sales history, who else you're selling to, price, quality of product, packaging, marketing/promotional support, etc. etc.
the shelfspace in a supermarket is finite. to get your product in, someone will have to get out. It's one of the most sought after real estates (and perhaps even one of the most expensive) spaces in the world per sq ft! |
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stepup1895
 |
Product makers pay for the space on the supermarket shelf. Some pay premium prices for end of aisle displays in fact, the retail environment and many retail shops make their money from rebates and fees charged to show items in their shop.
Imagine that, get paid just to have items in your shop! |
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Wesley W
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Most retail businesses corrolate with the 80/20 rule. This states taht 80% of revenues come from 20% of the products. Once the 80% is accounted for, there becomes room for flexibility through customer suggestions ar marketing analysis. |
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irishnd71
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I used to stock new products. I just put them where I found the space. |
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Myke
 |
Shelf space is like Ad Space.
Manufacturers buy space on certain parts of the shelves. In general, if there are 5 shelves, the most expensive placement is on the middle, or eye level. From there it goes one up, then one down, then the top, and very least expensive on the bottom.
Works well with cereal too. The most expensive shelf in this case is the one below the middle, (Children's eye level).
I don't know if you realized, but new products come and go all the time. Usually when new products come in, the older or discontinued products get sent back. Hence, new space is added. Super Markets (at least the big guys) always have schematics or planograms to set up their products. It is never a blind go at it. They are always prepared... |
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kurticus1024
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bribes from the manufacturers I think |
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NONAME
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The first answer is sadly probably true. Not bribes, in the illegal sense, but manufacturers DO pay fees and kickbacks and rebates and all sorts of stuff for the privilege of getting their products into the stores, and more if they get "prime" real estate, high profile slots on shelves.
The #1 reason for any supermarket to change products on a shelf is higher profits. Little else really matters. |
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