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they are going after trader joe's in the states and have no chance...trader joe's is awesome and needs to come to the UK. Fresh and Easy will likely lose a bunch of money but hopefully Tesco will learn enough to improve the UK stores
they are already competing with walmart (asda) in the UK using suppliers to Target; walmarts main competitor in the US.
They are going after one market segment (upmarket) in the US and downmarket in the UK....a recipe for disaster.
Tesco still has a monopoly where we live so I drive 40 miles to Asda where I don't feel like I am getting screwed if I don't bring my clubcard.
AnneShirley03-03-07
Each and every single one.
Spotlight
Like now? After all the others?
Spooky Mouse
value range condoms
Save Money Guide
I am sure Terry Leahy has this one well and truly worked out, and it is just a case of watch this space. A brilliant man who has turned Tesco into the fantastic business it now is.
www.save-money-guide.com
Emma Jean
the UK to start with....
Oh, they already did!
gordonmother
They are already diversifying into other segments ,but I am sure the main element of their success is food.