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Tipster | Which of these USP's (Slogans) is BEST? |
Hi, i wondered if the "community" might like to give me their opinions on these proposesd Unique Selling Propositions for my company. Ideally one or more than one should compel you to want to know a hell of a lot more and drive you to find out more. I dont want to tell you anything about my company upfront as i would like to know what the slogans counjure up in your mind. If you then take a quick peek at the website, could you let me know if there was one slogan that stands out from the rest.
1) BizJet Express. One Class. First Class.
2) BizJet Express, we upgrade everybody....Guaranteed
3) BizJet Express first class travell, economy class fares
4) BizJet Express. There are alternative but why would you?
5) BizJet Express Where everyone travels first class
6) BizJet Express Private Jet flights at economy class fares
in your opinion, do any of the above make you want to visit www.bizjetexpress.com and sign up tp become a member
Thanks
Peter |
 |
 
legalbeagle
|
I humbly disagree with all others - I think #6 works the hardest.
Why?
I think you need to differentiate yourself from everybody else. One class - 1st class is already owned by Jet Blue.
The idea of everyone traveling first class was done by MGM Airlines (which failed) and all the other slogans make me think you're flying MD80s or 727s like Southwest. But I think you're not.
What makes you truly different? Private jets. Lear jets.
Now, I know what to expect. Small planes that meet my schedule. The cost? Economical.
Basically, you're telling me I can fly like a rock star on a roadie's budget.
I don't think your unique selling proposition (USP) is the first class thing. I don't think you can compete with the true first class sections on overseas flights - like British Airways or China Air. Are you serving Dom Perignon and caviar on every flight?
#6 will get you the business execs and important people who need to get somewhere fast - but for a reasonable price.
Besides, on a Lear Jet - there is only one class. There's barely any room for curtains and seat sections.
my 2 cents.
good luck. |
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sonfai81
|
The first one. Short, snappy, makes the point. |
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Biz Guru
|
The first one is the best
3) is spelt wrong
4) puts doubt in people's mind
6) is too awkward
You could change 1) slightly
One Class - That's First Class
gives it a bit more punch!
Also an USP is much more than a slogan. |
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SIMON W
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I agree with those suggesting 6 is stronger.
Yes 1 is snappy, but it doesn't differentiate you or tell you much.
So 6 is leading to something unique. |
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EmmaB
|
Slogan number 1 is the catchiest but the one that would make me look at your website would definitely be number 5 without a doubt. |
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robert m
 |
Peter,
"3" suggest more to me than the others and knowing nothing about what you are offering. But I agree that these might be slogans (or taglines) and not your exact USP. Also it depends upon your target market - as a business customer i would have different needs compared to my expectations if i was flying with my family.
Incidently If you do option 6 then using tagline 3 would just confuse me! |
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MinhAnh
|
For USP slogan, the 1st option must go |
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Shaun S
 |
Hi
If i was to go on this website, the slogan that would probably's make me have a look on it would be: Bizjet Express. One Class. First Class. |
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Aah-Bisto
|
One Class, First Class has to be the best. |
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mr_sinister
|
Nice business idea, I'd not heard of that b4!
As long as you endeavour to stay true to your USP then;
Number 1 wins for me, I cheated and looked at the site. It mentions 1st class which appeals to the aspirations we all have, but also suggests that you value all customers regardless of whether they have saved for years to use your service, or whether they paid the fee out of the loose change found under the sofa cushions. |
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mangal
|
None. This is not your usp.
As for slogan the following should work well
"Where everyone comes first" |
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Melanie M
 |
Number 1 for sure. Good luck! |
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iqisminc
|
Hey Peter,
Based on what you have written, I am assuming you are an airline company or a travel agent. (I have not visited the site to find out) As a traveler, I am interested in two things:
1. Am I going to arrive at my destination on time?
2. In case of a problem, are the staff courteous and communicate frequently to keep my informed.
Everything else - in-flight service, equipment being used, qualified pilot, upgrades, etc - are all now a standard. Everyone does it. If you are interested in differentiating, then choose something that is simple and no competitor would want to follow it. There-in lies your USP. If you want to know more about what I am talking about, you may want to read this:
http://www.iqi-sm.com/blog/index.php/2007/03/27/marketing/differentiation-strategy/
One more thing. Is your objective just to sign up members? Do you make money when people sign up to be a member? Or do you make money when they purchase from you?
Now I visited your site and it appears from a brief look that your USP statements focus just on the in-flight experience. However, if I were you I would highlight the 15 minute check-in and other time reducing advantages you offer.
All the best! |
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Chuck Norris follower!
 |
the first one by far |
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kate
 |
Peter,
USP is different from slogans, I see you have headlines and taglines here.
#6 has potential to be your big idea
In order to have a successful slogan, you need a proper USP.. who's your target market?
I don't see #1 is working at all..
good luck, cheers! |
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