rlegaspius
|
Health and beauty conscious individuals, mostly upper middle class and higher.
People who like to travel.
Spas are found in health clubs, beach hotels, hotels near spring fountains, and hotels with golfing facilities.
These people are looking for relaxation therapies and skin cleansing treatments. |
Sailor
 |
Depends where you are located and how you want to position it but generally speaking...
Women
Age: Mid aged to old (35 -65)
Lifestyle: outgoing, want to impress their partners.
Could be more of working women who don't have time to take good care of their looks.
The more you go into your business plan you will know which group to attract.
Cheers,
Ahmed |
A_H_lady
|
women (middle class and above)
men (wealthy or image-obsessed or on-screen...actors, politicians, anchors)
GAY MEN (probably all social classes since their top priority is usually how they look)
They need enough disposable income so aged 25+ unless we are talking very rich neighborhoods where they can start at age 14.
So, depends on location and lifestyle habits of that region.
Good luck! |
2 Happily Married Americans
 |
Homeowners
Vacation Homeowners
Household Income $50,000+
40-60 age range
People with muscle disease, arthritis, stroke or accident rehabilitation.
Very active in sports, runners, skiers, etc.
People without children at home.
A good way to get a list of these people in your area is to buy a very specific mailing list. The health status may not be available on that, but you could partner with physical therapy centers and offer deals to their patients. General advertising in newspapers probably won't be the best route for you, unless you are having a big sale, then use every form of advertising to blast it. The rest of the year, do direct mailings, work with athletic and rehabilitation programs, (offer free test sessions in your hot tubs in the store, as well as a bonus gift like a cover lift or some chemicals with purchase) and be in every home improvement show you can. Do a once a year drawing for a basic hot tub, and gain addresses,email, some basic stats (like if they own or rent, etc) and have different colored entry blanks for the ones who come in the store versus the ones who you get on site at a show. The ones that come in the store looking are already somewhat active in the buying process, so send them coupons, sale notices, etc. The more general group from the shows, send announcements for your annual sale or a free gift with purchase, but twice a year is enough with them.
In addition, you can build repeat business by offering spa chemical delivery, add ons, and fun little toys.
Good luck! |
Homepage 
Financial
Forum 
Advertising & Marketing 
No Spam
Adult 
Gambling
Unfinished
Deception
Plagiarism
Not English
