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Business name Idea HELP!!!!? |
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Can you help me with ideas for a slogan? See extra details.? |
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If I cant afford to keep my telemarketer on, should i let her go or keep her and not earn as much? |
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Where could I purchase cardboard boxes cheaply? |
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How to make your site come at the top of the search engine results? |
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Suggest some name for my New Company... See Details of the Business too...? |
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Can anyone help me with some advertising ideas for my small business? |
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Trigger | Who is mcdonads target customer? |
Who is mcdonalds food targeted on |
|


fitchburgposse
|
I have extensively studied McDonald's advertising campaign and I can safely say that their target customers are the following groups:
Clowns
Burglars
Mayors
Large Purple Blobs |
|

Gen
 |
the cheap(99 cent menu), kids(toys), adults (coffee), elderly (newspaper)...heck EVERYONE!!! |
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Princesa
|
Children, look at their icon and the manufacturing devices they use to draw them in |
|

Jeremy B
 |
McDonald's has many different target customers across a significant portion of the demographics of the world. The employ a number of different advertising agencies, each focusing on one or more of the markets. While they do some very specific, targeted outreach to sub-groups, it's mainly anyone who eats at a restaurant and has at least a little bit of money.
Some of the sub-groups they market to are:
Children
Parents of Small Children
Teens
Business People (Free WiFi in some restaurants)
Ethnic Minorities
Urban
Rural
Sub-Urban
Also keep in mind that a corporation has many levels of marketing to match the different business offerings:
Food for Restaurant Goers
Jobs for Entry-Level Employment Seekers
Careers in Restaurant Management Professionals
Careers for Corporate Business People (Management, Sales & Marketing, etc.)
Franchise Opportunities for Entrepreneurs
Investment Opportunities for Share Holders
Sales Channels for Partner Suppliers (Coca-Cola, etc.) |
|

mikeburns55
|
They try to appeal to a very broad swath of the population, not a narrow demographic. In general, I'd expect that they would appeal to:
- families with kids
- people without a lot of money
- people who want a quick, cheap meal with predictable (though not stellar) quality.
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|

D-A
 |
Their target customer is every demographic possible. Think about it:
The cheap (dollar menu millionaire)
The rich (premium chickens, premium coffee, etc)
Kids (happy meals)
Health conscious (salads, parfaits, apples)
Elderly (newspapers, coffee)
Teens (hangout spot, food is reasonable price)
Adults (bigger meals, bigger portions)
They have it all covered. Take a look at their latest commercials with "Nuggnuts" targeting poker players and such. |
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jazy_am
|
fat people,
broke people,
children.
and parents who dont have time. |
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Tom R
 |
Children and Fat people |
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Christa B
|
Mammals that have a pulse and a wallet |
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kad1190
 |
Children! Almost every commercial is directed towards children by showing them a new toy they can get or a celebrity or a McDonald's cartoon character.
Ultimately though, it's up to the parents if they want to allow their children to eat there or not. |
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rocketsftbl20
 |
i think they target children and hungry ppl that lk take out fast food. |
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Kenny G
 |
CHILDREN!!!!!!!! ( since the happy meals and playgrounds were introduced).
Lazy parents who can't be fucked for cooking a meal at home !!!!! (no offence).
If more people just boycott McDonald's and all those other major fast food outlets then people would live longer and healthier. |
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wannaknow
|
Fat, lazy, stupid people. Fat because they eat McDonalds and are addicted to saturated fat. Lazy because they should go buy groceries and cook but they don't. They eat that garbage and feed it to their children. And finally stupid because they buy into the marketing that the evil clown and his boys have cleverly designed to suck them into being fat, lazy, and stupid. Good Question. |
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