 Strategic aims of tesco? |
outline the strategic aims of tesco.
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macronix777 | Why did kfc changed its name? |
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xoop420
 |
They changed their name to avoid the negative thoughts that are associated to the word "fried". And the KFC accronym allows them to appeal to younger/hipper customers. |
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Smithers
 |
To have a fresher, younger, broader appeal. "Kentucky Fried Chicken" doesn't roll off the toungue as fast (important in our ADD culture) and has old, Southern associations (old image of Colonel Sanders) that don't resonate with younger audiences which are critical for fast food restaurants.
It also is easier to export "KFC" internationally b/c letters don't really require translation into other languages the way "Kentucky Fried Chicken" might. |
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cremedelacreme04
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Kentucky Fried Chicken changed to KFC in 1991 to avoid the unhealthy connotations of fried food. It also wanted to widen its range outside chickens and because there was a trend towards shorter names. In 2004, it further tried to rebrand itself as "Kitchen Fresh Chicken although this claim did not apply to chicken wings.
There are claims on the Internet that the name was changed because they use genetically engineered animals that can no longer be called chickens. This claim is false. |
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linkUS
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After the corporation was acquired by Yum Brands they went through a whole image upgrade. Real pictures of the colonel were out, they settled on the red / white / blue color scheme and the restaurants also took on a face lift. |
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supliang
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it's said the 'kfc' has a sensitive or illegal significance
in some country. |
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nermil
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because people are told they should not eat fried foods, so they took the "fried" part out of their name. |
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Joyless Drone
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In China, the slogan was "We do chicken best."
But in Mandarin,
the word chicken is almost the same as prostitute,
and so after much joking and outrage,
they changed that... |
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