jacek s
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It's called branding or brand management and it is supposed help them sell more. |
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Azalea
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Apparently it makes it sell more, if I was to buy Opalfruits, then when it changed to Starburst it didn't make me buy it any more or any less. |
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iBac
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This could be for a variety of reasons. Some companies to it to improve the quality of their brand. Normally changing a brand is damaging to a company as it decreases the brands identify. Less people know of the new name and are therefore less likely to purchase the new product.
By and large, name change of a business is a very serious matter and does not happen often in the life of a business. This is because most businesses see their names as brands with values which are perceived both by external and internal stakeholders in addition to, most importantly, their own customers.
However, whenever a business does decide to change its name completely as is the case in the three examples given, this is usually because it is making an announcement.
This announcement is made to both its internal and external audience that there has been a change in its business and the manner in which it is conducted.
Companies can also change the name of their brand so it's products have the same name worldwide. For example, a drinks brand 'Lano' may have to call their drink 'Flano' in the UK as Lano has already been taken. As a result the company may make the decision to change the name Lano to Flano worldwide. This is how it worked out with IMAC and VEET.
Companies may also have to change their name as it's been registered with another company who is threatening legal action against them.
I hope this has helped you! |
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jojo78
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they like to have the same as the rest of europe, we also had maratho for a snicker too then we changed it so we could be the same as european coutries |
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baggiesfan89
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Well sometimes its a marketing and promotion move to try and get a more memorable and appealing name ( like opal fruits to starburst ). Also sometimes there are copyrights against certain names that can be used ( which is what happened with Jif - because its also the name of a lemon juice brand - so they had to change it ). CocoPops changed the name for marketing reasons and then realised that Choco Krispies was a crap name and people knew the product as CocoPops so they changed it back. |
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ptdemon
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in the examples above it was so that it would be colled the same thing all over the world :)) |
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LONDONER ©
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Because for some reason, they think we care about the name of the product!
I think it's unnecessary.
Pass me a bowel of the coco whatever. |
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spike
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to boost product sales by rebranding products that are gone stlae on the shelfs |
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jay79
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I work for a well known supewrmarket and it happens for loads of different reasons. The main one is as already listed, to bring products in line all over europe. Another reason which is less common is if a product suffers brand damage i.e bad press because its un healthy or has advertised itself as something it isn't. The company then loses sales so brings it out as something else. It can also happen if the product is discontinued by the original supplier and is bought by another company. The new company can't sell it under the original name so they have to re brand it. These are just a few but hope this helps!! |
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Michael T
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To make the product seem 'new' but reassuringly familiar. Sounds like a contradiction but it's what I mean. |
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