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bwadsp | Why do supermarkets keep moving things around. It's a real problem for old people and those with limited sight |
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Alex should be working
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I watched documentary once (forgotten the name of it) that studied people's shopping habits. Because we go to the supermarket on such a regular basis, and we normally buy the same products, our brains learn our normal route very quickly, and we are capable of buying the things we need on 'auto-pilot'.
This is bad for the supermarket; they want us to buy much more than what we NEED.
My local supermarket keeps switching the fruit and veg aisles around, it is SO frustrating, I can never find the garlic anywhere, but in the search for it, I discover all sorts of other expensive products that I never knew I wanted.
Also note that most people instinctively turn left upon entering a shop (I don't know why), so they typically display the items the products they are pushing right there. Things that you always buy, like bread and milk, are usually much further into the store so you need to pass all sorts of other things first. And many supermarkets I've been too are like a maze, where you have to zig-zag through all the aisles before you can get near the checkout. |
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dumplingmuffin
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it makes you buy stuff you wouldnt normally buy,also fruit and veg is moved seasonally |
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Part Time Cynic
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It keeps someone in a job. Avoid the problem and stay away from supermarkets. They rip you off anyway. Shop local and buy your fruit and veg on the market |
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rocky1232522445
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they have to move things around to promote new products and to capatalise on new things like the world cup, christmas, halloween etc. Also the products image may change to the consumer |
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scotsman
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Because customers learn where the things that they want are kept and go to those things and buy those things. By moving stuff round, supermarkets hope we will wander aimlessly round the aisles, mostly cursing but, from time to time going: "Oh, a Marmite flavoured doodle-wangler. I must get one of those!'' |
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chulita
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I hear you loud and clear, our local grocery store just moved everything, now I can't find anything. I am not elder or visually impaired, but now I can't even send my husband to the store because I can't tell him exactly where something is located. It takes too long to shop now, I guess I'll have to just get used to it. Oh well. Perhaps the stores could provide maps, that would be nice. |
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Hope
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I agree!!! Its a pain in the backside also for parents who have to take their offspring on the weekly drudgery. Its almost primal the way we are forced to 'hunt' the food we want. I just want to get in there with my babies and my list and get round and back out again asap. My theory is that someones just having a laugh at work cos they're bored. :-) |
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robert m
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yes ive found that. I used to think it was me - early altheimer's but no apparently is it a planned strategy. Personally they'd sell more to me by leaving the bleedin things in the same place the rotters! |
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koifishlady
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i don't know, but that is a good question. Maybe, it is to put out more stock. |
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hsmnt
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supermarket analyze item's sales turnover regularly. they also "rent" some shelves to suppliers.
Best (rented) shelves are expensive, for example: shelves which height is approx eye level height with the highest traffic (=people passing by) is considered prime shelves. And the lowest and the highest level shelves in the low traffic section would be the cheapest or non rented shleves.
It is not unusual there is high demand for certain shelves for suppliers to promote their products, therefore products placed on these "hot" shelves change all the time (it is expensive to maintain the products on those hot shelves for a long time).
Supermarket wants to maximize sales, they regulary switch item shelves in order to improve sales of the product.
Additionally, they also try to switch a product from one category to different category /isle from time to time, for example: a bottle of ketchup can be found in sauce isle, then they might move it to fast food isle (not a very good example).
All is done to maximize sales. |
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leanne r
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They do it to increase sales. The more you wonder around the shop, the more likely you are to find another item you wouldn't have bought in the first place. |
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Adios
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I know what you mean, I've had similar experiences with my local grocer. I spoke with an assistant manager and she told me that the majority of their customers purchases are the same items from week to week with only a little variation. Customers can walk up and down the aisles and know where almost everything is kept and they zip through the store without looking around at any of the other products the store has to offer. By moving items around it forces customers to look more closely at the various products on the shelves which stimulates more purchases.
So essentially they move things around in hope that when you go looking for your item, you will purchase that item and perhaps another item or items that you came across during the search. |
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Dwasifar K
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They are trying to maximize sales. So they put different things at strategic places depending on what needs help selling, or what they have agreements or incentives to promote. The manufacturer reps have a lot to say about where their products go, too. (If you see a guy in a suit straightening cans and boxes on the shelf, chances are he's one.)
Also, products come and go all the time. If a product is dropped, or a new product is introduced, they have to rearrange the space to accommodate it. |
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Away With The Fairies
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It's a right nuisance isn't it? I'm young and able but it still drives me mad - I've got better things to do with my time than wander around the supermarket!
They do it for marketing purposes - it forces us to view products we wouldn't otherwise see.
If it's a real problem ask for assistance - they should be more than happy to help you. |
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cnuswte
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grocery stores do resets (moving things around within the aisle, or even within that small section) for a few reasons. One, most important reason is to eliminate out of dates. Especially with canned goods- they may not get rotated sometimes as they should. Another reason is to put in new items. Many times when grocers do resets there are a few new items that are introduced, as well as a few items that may have been closed out. |
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Helly-lou
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Unfortunately its a marketing strategy. If products are kept in the same place, people tend to stick to their habits and go to the same parts and buy the same things. Research shows if products are moved around people have to visit more areas of the shop to find things and as a result pick up items they wouldnt normally, and as a result spend more, and profits go up. So its all to do with profits and companies making more money! |
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KEVIN M
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They do it to ensure that customers don't just go directly to the products they have on their shopping list & then leave the store.
Their intention is to 'force' customers to browse whether they really want to or not! This leads to the probability of impulse purchases thereby increasing the average transaction value of each trip to the store. |
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