Why good marketing and advertising campaign fails?

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Why good marketing and advertising campaign fails?

Please, bring your examples of uncussessful campaigns.

ePrimo

Because they're not SMART:

S - Specific (clearly defined goals & processes)
M - Measureable (what is a success / failure?)
A - Achievable (is the campaign realistic?)
R - Relevant (to the audience and goals to be achieved)
T - Time Framed (deadlines)

Not really a key to success, but a good start!

deep_sonavane

the basic fact. it has to be designed according to the customer. If you dont take them into account it wont go ahead.they are the end users of the product and also of the campaign

Avinash Pai

The main reason for the capmaigns to fail is because they would not have been followed up with a good Marketing Strategy. There is no point advertising something if u cant strike a deal with that product. The advertised product should have a senseble price and should benifit the target in some way. One recent failure was of the Nokia N90 others include Toyota Yaris,etc. These products were advertised well but were not backed up with a good Marketing Strategy.

dgupta5

Agree with the user "His Divine Shadow" - no really good marketing or advertisement fails - its just that there are many which the campaigners think to be *good* but actually are not.

Often *good* is synonymous with the dollars spend (mostly on the most expensive media buys) - but prime exposure may not always guarantee success unless backed up by solid execution.

Alternatively *good* maybe defined as out-of-the-box creative techniques, over which the Creative/design team goes ga-ga but ends up going tangential to the audience (who are left scratching their head and soon forgets about it). It may end up wining a cannes but no sales for the advertiser

Sometimes the focus is purely on making a *good* ad in which case the product itself is left behind. (How many times does it happen that you remember the tune of the jingle or the catch-phrase of an ad from years back but pretty much dont remember which product it was for??)

Finally of course if your product and pricing sucks, no amount of marketing or advertisement can ensure sustainable success for such an product. maybe a spurt of success in the initial days but as soon customers find out that the product is crap then the campaign is bound to fail

spitfire_230

Poop smells.

Mac

I think they try to hard and spend tons of money... But to think about failed campaigns, its late for me to think back, lol

His Divine Shadow

The fact that they fail pretty much nullifies any argument that they were "good" to begin with.

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