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Additional Details
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Javarius Z | Why would you use TV for advertisment? |
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mike03ou
 |
Television is expensive, it is used since it provides sight, sound, motion, and even emotion.
But why we, as advertisers recommend it is because of the efficiency that it delivers on the national level.
Although the numbers are not truly apples-to-apples, you compare CPM, CPP, and CP- reach - P among the media, television is the most cost efficient.
Television has also become very targeted over the past 15 years. The average television household has over 100 channels. It is very easy to target viewing habits of the target audience and reduce waste. |
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Showstopper
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I graduate with a degree in Marketing and to answer you this answer.
Television advertisement, among all other forms of advertisment is the most expensive but yet extensively in most countries.
Apart from that , television advertisements or TV Ads is able to add both audio or visual effect to the consumer, which advertisements such radio ads and papers ads is unable to acheive these effects.
Lastly, TV Ad adds lots of awareness to the public as most people in Asia or SIngapore owns a television set. |
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flunkedlunch
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Why wouldn't you? almost everyone in America watches T.V. (part of the rising obecity rate) |
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clpdirect12
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You got to get the word of mouth out to get to society and T.V. is the best advertisement |
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silentkid
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because a lot of people watch t.v...duh! |
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Mariposa
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People watch a lot of TV so there is tons of exposure. |
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cpschmidt29
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Hi
The major advantage of T.V over radio is or print is the combination of audio and increased visual presentation. You remember the old saying "A picture is worth a 1000 words".
However, T.V. is most-effective for products with mass consumer appeal.
Regards
Chris |
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