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I'd go with something more like, "Drink. Drive. Don't worry."
elroo
No, first no brand would agree to this because toying with the' drink and drive' line would really bring negative perceptions to this brand despite of being non-alcoholic... this can hurt the brand more than benefit it.... and bring down the brand social responsibility image....
secondly u need to look at ur consumers... are they buying ur brand to enjoy the taste and avoid the effect? i doubt that this is the consumer profile, thus making the tagline irrelevant.....
i work in advertising so i am giving u that POV
Father Ashley
I'm pretty sure you'd run into trouble because the message is too dangerous. People might not realise that you're ONLY referring to non-alchy. Somebody would get sued (remember that a guy thought cruise control on his RV was auto pilot and sued -- he WON).
sweetgurl13069
No, because we are trying to discourage drinking and driving of alcholic drinks, but if that commercial comes on saying you could drink while driving, someone who is drunk may take your slogan the wrong way and think that they could get away with it.
kamsinghnagra
Nope, because you should not be drinking anyway while driving regardless of alchohol content. Try.
Brand Name, with the tagline NO ADDED ALCOHOL or have a percentage symbol on the packaging saying Alcohol content: 0%. Its gimicky and funny, but depending on your brand image and image your trying to portray, might not be viable :D
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