Would you buy a pair of Nike's sneakers with a gps locator for your child?

I'm taking a marketing class and my group has to come up with a marketing strategy to sell this product. So i need your honest opinion as if you were to buy a pair of nikes with a gps tracker for your child ages 2-6 years old. what do you think and how can we modify it for poeple? Thank you so much for answering

8 hours ago - 3 days left to answer. - 14 answers - Report Abuse
You can't answer your own question.

The main problem with a product like this isn't so much on the marketing to get it into the hands of people. The main issue is getting something like this into the minds of people. People already have a hard time thinking about putting their children in public schools for fear of them getting hurt, maimed or abused in some way. It would raise more fear in the minds of an average parent to see a commercial showing some madman taking a small child only to have the shoes the child is wearing save their kid.

The true way to reach a parent is to tug at their heart strings gently but keep it soft and semi-poetic, while still making a lasting impact on them. The easiest way to do this would be to market exclusively through target interest groups established through online polling and or direct mail campaigns. Do a slideshow or (if your budget allows this) a commercial or animation showing several kids in a mall store or at a park, one or two of them are wandering around without the shoes on and one or two of them with the shoes on.

The parents would have to have a small module, maybe software that interacted with their cell phone that had a restricted id cluster that only recognized their particular child's shoe info.

Anyways, the children with the specialized shoes would start walking out of the store with the other (non-special-shoe wearing) kids and a small chirp from the cell phone would alarm the parents that their kids were leaving their perimeter. The parents would be seen walking up behind their kids and saying something like: "Hey, let's try on these pants before you go..."

Parents would look at the shoes and know other uses for them but you wouldn't be attacking them with a blatantly upsetting ideal that would hurt their heart.

I won't waste all your time telling you how bad of a product idea this is because if you marketed it through the right private channels and not through a huge "mass-brand-appeal" kind of campaign, it could be quite popular. Also, I used to have those kinds of assignments myself when I was in school. I hated them but this seems like a pretty smart project.

Good luck.

Definately not for my kid.

I concur - the shoes would be the first things to go.

Extreme sports people and the elderly would be a better option. Especially if they could be programmed to contact someone if they remained unmoving during daylight for x hours.

Even if an abductor removed their shoes - the shoes would exist somewhere which may give police a useful clue.

I think the product itself is a reasonable idea
the price might be the more difficult thing to sell

but no i wouldn't buy nikes for my 2-6 year old
at that age they would constantly lose their shoes and grow out of them too quickly to justify the expense

perhaps you can target parent's other insecurities perhaps children who constantly lose their shoes or have their shoes stolen you can find them again...

"Never lose your shoes again"

Perhaps with an older age group of children it might work better.

Good luck with this one.

I can totally appreciate what the others were saying about the shoes being the first thing taken off...however usually abductors remove the child from the scene, so at least there would be a 'starting point' for the police/searchers to begin looking at...? If that makes sense...
So the answer is yes, I would purchase them. Moreso, I would purchase any kind of device I could maybe put in my child's pocket, or backpack, etc that might not be so commonly known to people like abductors. Maybe something the size of the ink tags in the stores...?

I would not. If a child were abducted, which I am guessing is the purpose of the product, the abductor would remove the shoes if it were commonly known that GPS locators were being imbedded in shoes.

Putting gps shoes on alzheimer patients might be more useful! There was a time or two when it would have helped us find grandma faster. :)

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