Please fill this Questionnaire

Q1. Gender: Male/Female

Q2. to which of following age groups do you belong?
11-16years
17-25years
26-45years
46-65years
over 65 years

Q3. Do you eat chocolate bars? Yes/No

Q4. How often, on average, would you purchase or eat a chocolate bar?
Once a day
2/3 times a day
1/2 times each week
1/2 times each month
Occasionally

Q5. Which of the bars currently on the market would be your favourite? (Choose only one)
Mars, Twix, Dairy Milk, Galaxy, Bounty, Snickers, Flake, Ripple, Toblerone, Aero mint, Aero Chocolate, Cruchie, Twirl, Time out, Kit-Kat, Kit-Kat chunky, Picnic, Topic, Nuts about Chocolate, Fry's Chocolate and other*
*Pleace specify

Q6. Which is your favourite type of chocolate?
Milk
Plain/dark
White
Flavoured

Q7. Which, if any, of the following fillings do you most like in a bar?
nuts, biscuit, caramel, coconut, toffe, honeycomb, fudge, wafer, fruit, mint, none and other*
*Please specify

Q8. Do you have preference for shape of chocolate bar, which one?
rounded top
fingers/pieces
rectangular
no preference
other*
*Please specify

Q9. What would be your main reason for buying/eating chocolate bar?
To indulge a craving
a convenient snack
for health/nutritional value
on impulse
out of habit

Q10. What would you consider to be a reasonable price for an average size bar?
less than 25p
25p-35p
36p-40p
more than 40p

Q11. What would entice you to try out new bar on the market?
sample taste
promotional activities
cheaper price
advertising campaing
brand name

Q12. Which of the following promotions do you feel is most effective in getting you to perchase a particular chocolate bar?
free competition
20% extra free
special price
voucher
free sample
other*
*please specify

Q13. Where do you normally purchase your chocolate bars?
local shop/newsagent
vending machine
service station
exhibitions
never buy myself

Thank you for your co-operation