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ric62467
What are the aims and objectives of Mcdonalds?
Apart from giving their customers heart problems what are their aims and objectives as a business. Its for my A level business coursework
so serious answers please :D


Additional Details
I said serious answers I know Mcdonalds wants to make everyone obese lol
                     
 




monkeyface
Rating
To make money


Rawrasaurus!
To make the world fat. The evil clown is just trying to make us all morbidly obese.


lobster
Rating
To sell utter rubbish to idiots


Jadeeee =)
Rating
To make the most money out of the least possible budget


A Kiosk of Sorts
Rating
Like all corporations it's out to make money, as much profit as possible. Floating as close to lawbreaking as it dare and not giving a sh#t about much but the bottom line ;)


taxed till i die,
To make a profit.


summerhill
Rating
to make money and attract a young clientele


Caine7SFG
To participate as leaders in fast food retail sector and to return maximum profitability. To be the number one experience in fast food consumption.

look here.McDonalds student area, everthing in it to answer your question properly
http://www.mcdonalds.com/corp/about/mcd_faq/student_research.printfriend.html.
http://www.mcdonalds.com/corp/values/people/diversity/mission_vision.html


Sieg
Rating
To dominate the world with x meat!


Stryder S
to provide a food source to the public, which will be fast and inexpensive.


Part Time Cynic
Rating
To educate/indoctrinate people?

"In 1983, McDonald’s invested $40 million in Hamburger University, a 130,000-square foot facility on an 80-acre campus located at McDonald’s Corporate Offices in Oak Brook, IL. This industry-leading facility includes:

13 teaching rooms
300-seat auditorium
12 interactive education team rooms
3 kitchen labs
State-of-the-art service training labs

Today in the U.S., there are 22 regional training teams and additional HAMBURGER UNIVERSITY campuses in Sydney, Munich, London, Tokyo, Hong Kong and Brazil. All apply Hamburger University’s Global Learning Approach, which allows training materials and tools to be integrated into different languages and cultures."
http://www.mcdonalds.com/corp/career/hamburger_university/our_facility.html
http://www.mcdonalds.com/usa/news/2005/conpr_11222005.html

Might be something useful in ere too:
http://www.makeupyourownmind.co.uk/questions/how-do-you-operate/student-questions/#question1


Simon C
Rating
To make a profit and grow its' business. To blame McDonald's for obesity problems is ridiculous. Nobody makes fat people go to McDonald's. People should take responsibility for their own diet tsk.

Saying that I could quite go a Quarter Pounder with cheese.... yum..!


Mr-K-
Promote a better image health wise to increase business.


Bryan C
Rating
They wish to provide tasty foods for their customers, so they can make money. "Making Money" is the main objective of any business and without it the company would go bust. They want to succeed in beating their rivals (KFC, Burger King etc) so they need to make their customers happy.
They promote their stores via the media, (TV, Radio, Posters, Newspapers, Advertisements etc).
They also need and have trainned staff who are "supposed to" put a smile on the customers faces and who deal with the business side of the company e.g. profits etc.


lolums
Rating
tyo provide food for the targeted audience to suite them and to make as much profit as they possibly can x =)


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