Scott K
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The reason is that consumers often focus on the $ instead of the cents. While they want to get $4, for instance, they will price it at the magic price of $3.99. Often they will use other amounts like 88 cents or 97 cents. Usually, sellers will try to gimick the price of big ticket items such as autos and homes, but then there will be a bigger gap; e.g., instead of charging $25K for an auto, they will price it at $24,500, instead of $300K for a new home, they will list it at $297K. |
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Dan J
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People read left to right so by doing .99 it gives the illusion that it is a dollar cheaper than it really is. |
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Biz Guru
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Because it sounds cheaper
Actually studies have shown that amounts ending in 7 are the most effective. |
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L
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It's a selling tactic. Things that are priced at for example $2.99 look a lot cheaper than something that is $3.00 when you are just glancing at it, so people are more willing to buy things then. |
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Miley
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Because even though you dont notice it, your brain interprets it as a lot cheaper than $1.00, since it has two digits. Your brain also picks up on words too, but sometimes its vis-versa. For example, when you write it out nintey nine cents looks more costly than one dollar. Its just how our brain works. |
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Mom Sparrow
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it messes with ur head is all. to some people 9.99 sounds better than 10 bucks |
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Pistol Pete
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because it seems as though it is cheaper then a dollar. everyone connates cents as cheap and dollars as expensive. |
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christina p
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sounds cheaper than a whole dollar.then they charge $1.07 for it. |
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missyofallainhouse
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This makes people believe they are getting more of a bargain. Saying it is under a buck makes people pay attention. It's all about pricing points. |
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hilarywatchler
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it looks cheaper to consumers' eyes. $19,999 looks a lot less than $20,000. |
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jjols
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because its probably cheap crap from china or india (thats what they specialize in) and its not worth an entire dollar |
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soozet01
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it is a stategy in selling. i studied this stategy in business and it makes customers think they are paying less. for example if a table costs 499.99 it looks for appealling than 500. something to do with the subconcious of the mind. it was a while ago i studied business. |
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monkeyfingerslap
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its a mind set, a trick, making you think you are getting a better price than you think. it works, what can i say. |
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This user has been deleted.
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because they know ur gonna use a dollar bill,
and all they want to do is annoy you by giving you a damn penny back that your never gonna use. |
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Eric R
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becuz if they price somthing at $39.99 it looks like its only 30 bucks or they can say"its under 40 dolar" |
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wdyspnky
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sounds cheaper |
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kateford1980
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because people are stupid and consumers see $2.99 and think it's a lot less than $3.00. Sad but true.
at least advertising execs are smart enough to exploit our gullibility ;) |
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tublaking55
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the reason why they do that is because they want you yo think "mom look its under a dollar can you buy this" and they will buy it for them!! |
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lessie
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because it makes things seem cheaper than they actually are even though in your head u just round it up |
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Lal
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Because 99cents SOUNDS less than 1 dollar...its a marketing teqnique. |
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