Leena
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It's a selling technique. they think people will buy it cause 99 cents sounds less than $1. It's stupid I agree. Like a home for sale sounds better asking $599,000 rather than $600,000. |
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SuzyHomebaker
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I was wondering the same thing. I should open a Dollar-and-Eight-Cent Store. |
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half baked
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itas kindav like saying my freind has 7 veral kids when she only has two
or my freind will get braces 7verl times when it is only 3
those are a pain |
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Aliz
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Because you can get a penny back, but it is really a marketing ploy to make you think you are getting a bargain. |
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Chef Frisbee
 |
It's a marketing ploy - psychologically - people think something is a better deal - or costs less - when it's under that dollar mark.
IE:
People will buy something for $4.99 rather than $5.00 even if the $5.00 item is superior in quality. |
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Grin Reaper
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Because it means the person at the till has to open up the till to register a sale and give the 1c change. This is a way introduced years ago by shopkeepers to shop their staff stealing money/notes by bypassing the till and putting it straight into their pockets. |
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jjjjjjjjj
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So that it sounds like you are getting a bargain.
It's the same reason they place the word "only" in front of the price. " Get it today. Only $199999.99." |
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jimbobbighouse
 |
what everyone else said... but on the psychology side -- 9s are perceived as valuable. So people believe that an item priced at $9.99 is more attractive / valuable than an item priced at $10.00 |
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Abraham Lincoln Jr
 |
It sounds less and more people will buy it.
It’s all about marketing! |
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mastercr8zy88
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they try to make the product look as inexpensive as possible. |
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Fishaholic.
 |
It's psychological marketing. To many people, $0.99 sounds so much cheaper than $1.00. |
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PepsiLime
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Because 99 cents is psychologically more appealing than 1.00. Just like buying a car, people will spend 19,999 for a car that they might hesitate if the price is 20,000. |
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budlightdonkey
 |
they do it so they can say for under a dollar like it is less or something same with cars get the new .... for under 20000 when it is at 19999.99 |
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