hurts so good
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yes advertising helps bring in customers the down side is its not cheap. it really depends if the cafe is easy to see like on a busy shopping strip with a lot of passing trade then advertising maybe a waste of money but if its not an easy cafe to find then it may pay to advertise confusing but its the old saying you have to spend money to make money good luck and hope it all goes well... |
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Tweedles
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It is important because it draws attention to your brand, your business and location.
Strengths - it is far reaching and can expand the amount of customers visiting your premises. It can be used to promote your business with attractive offers, special discounts etc.
It's strength is also in being able to give a positive preview of your business, what you are about and a promise of what customers can expect.
Weaknesses - some advertising can miss the mark entirely by being too vague or seeming too desperate. For example, if the advertising seems cheap and that not a lot of thought went into it, people may feel that this is the true representation of the business and may choose not to visit.
Equally, people are put off when it is too showy or arrogant.
Your Internet cafe is a place were people sit, have coffee etc and use the Internet. It is a warm, friendly, sociable and comfortable environment.
Your staff are well trained and friendly.
Your coffee and food are delicious.
All you need to do is capture that in some form of advertising and your good to go.
Good luck :) |
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Joe_know_it_all
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Pros-
Gimics to get people into the cafe
Advertise to people that dont know about the cafe
Inform people of what they can get at the cafe and why they should go.
Cons-
Bad advertising schemes can backfire and push customers away.
Costs can sore if not conducted properly.
All in all, advertising for cafe like places when opening in necessary. Get the word out and use a grand opening discounts/benefits to lure in the first customers. |
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cheezewhiz
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You can have the greatest product in the world, but if nobody knows about it you aren't going to sell any- or put butts in the seats. |
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NJ. the Gemini
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They are no weakness in advertisement and I can tell you from
experience! Advertisement does not cost but it pays, it pay both
sides so there are no down fall in it.The only down fall that you may or can have is the attitude of the owner of the business, the service not good, the product not good, or some reason from the company, but the advert. will get the people is what you do with them that's count !!!!. |
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sleepy but can't sleep
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it helps because it lets people know you exist |
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the swanky bastard!
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it lets people know all sorts of different information like special offers where there stores are there's loads of reasons but the main one is to raise awareness! |
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Julian
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advertising gets your business out there, and gets it recognized. it may cost much, and you won't know what you get out of it, but you should definately go for it because you need to get your name out in the business world. |
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Derek Rubin
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It's strenghts lie in it's ability for businesses to make their products known to potential buyers. This allows them to increase sales if they are succesful, and expand.
It is good in that it is an important medium in competition to connect with buyers, and to put their product in comparison with others. Usually they will promote their product to whatever market they are going for, and this is helpful because the consumer can be informed on things that they would be more interested for whatever reason.
It is a good thing as long as it remains honest. Advertising of course can be misleading and this is when it can be a bad thing. It also could goad the consumer into buying something that they really didn't need by making their product look overly appealing. |
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~KARI~
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I don't know that advertising is always a good use of money for businesses... Yes, it does get your name out there and let people know that your business exists. However, for a smaller local business, like the one it sounds like you are embarking on... the only thing I think would be necessary would be making sure you are listed in city search or at least make sure if someone searches Internet Cafe's in your city... you want your name to come up how you do that, I'm not sure... but that is how I find every business I use!! |
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ihatey!asnitches
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weakness, lots of people hate advertisements because they annoy what you are watching on TV, and they distract you while you are driving, and they are a nuisance when you are on a site and they have some dumb popup advertisement.
strengths, it gets a product in someones mind and they really want that product because they have a sublimal message, song that you cant get out of your head, or triggers something in your mind that tells you that you need this product. i like some but not all commercials because i love like seeing a new game or movie and seeing what it looks like or something like that or it has a song that i like. |
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