Lawn Gnome
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The adverts for retailers such as these are commonly known as bait and switch.
The idea behind sales is to separate the client from their monies.
With E-Commerce is the same thing, but is a little more open.
With a fixed location business, they rely on getting the consumer into or onto the property or real estate so that they will buy the advertised item, usually placed in the rear and then the consumer will pick up thos Gotta have! items that are also REDUCED! along the path to and from the Entrance/Exits.
This is free enterprise baby!
It is also part physiological, it has been shown that once the person actually feels or touches the item, they are more inclined to purchase the item.
In this age of crediot cards or monies that I do not have, the bait and switch or loss leader tactics work well for retailers of items and goods that are not necessities.
If or when they advert with what looks like , to me, to be deceptive practices, I will never step foot in that outlet,store,shop or business.
Is usually a telephone #, call and ask, What is item X priced at, today?
If the human on the other end says I am not allowed to divulge prices of goods, I would reckon that they are not good. |
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