Did you get this fwd, is it real? Read DETAILS?

Claim: Starbucks refused free product to G.I.s serving in Iraq, saying it didn't support the war and anyone in it.

Status: False.

Example: [Collected on the Internet, 2004]

I have indeed confirmed the fact that Starbucks charged rescue workers $130.00 for 3 cases of bottled water on September 11, 2001, so the following info that was passed on to me would not be surprising to me at all!!

Dear everyone: Please pass this along to anyone you know, this needs to get out in the open. Recently Marines over in Iraq supporting this country in OIF wrote to Starbucks because they wanted to let them know how much they liked their coffee and try to score some free coffee grounds. Starbucks wrote back telling the Marines thanks for their support in their business, but that they don't support the War and anyone in it and that they won't send them the Coffee. So as not to offend them we should not support in buying any Starbucks products. As a War vet and writing to you patriots I feel we should get this out in the open. I know this War might not be very popular with some folks, but that doesn't mean we don't support the boys on the ground fighting street to street and house to house for what they and I believe is right. If you feel the same as I do then pass this along, or you can discard it and I'll never know. Thanks very much for your support to me, and I know you'll all be there again here soon when I deploy once more.

Semper Fidelis,
Sgt Howard C. Wright
1st Force Recon Co
1st Plt PLT RTO

Origins: We first encountered this story in late April 2004 when it turned up in our inbox. In these days of heightened patriotism and concern for the troops, any rumor about a corporate giant snubbing those who are putting their lives on the line overseas is bound to make a number of folks hot under the collar, which is what this e-mail has done.

We've been in touch with the e-mail's writer and have asked him about the events that led to his penning the note about Starbucks' response to Marines who had come to them looking for a donation of coffee. Sgt. Wright (who is stationed Stateside at the moment but who will be deployed overseas in the next few months), heard the story from a friend, who had gotten it from someone else. He talked things over with the Marine who had supposedly contacted Starbucks, and that, coupled with that night's televised news about the goings on in Iraq, made his blood boil. He pounded out his thoughts into the form of an e-mail, which he mailed to ten of his friends.

It is that e-mail which continues to circulate to this day. Sgt. Wright has since learned that what he heard was in error, and he has subsequently tried to set things right by issuing the following retraction:
Dear Readers,

Almost 5 months ago I sent an email to you my faithful friends. I did a wrong thou that needs to be cleared up. I heard from word of mouth about how Starbucks said they didn't support the war and all. I was having enough of that kind of talk and didn't do my research properly like I should have. This is not true. Starbucks supports the men and women in uniform. They have personally contacted me and I have been sent many of their Company's policy on this issue. So I apologize for this quick wrong letter I sent out to you. Now I ask that you all pass this email around to everyone you passed the last one to. Thank you very much for understanding about this.

Howard C. Wright
Sgt USMC
Sgt. Wright has been unable to produce the reply his buddy supposedly received from Starbucks, and the folks at Starbucks deny engaging in any correspondence on such matter prior to this rumor coming along. Given that no copy of the letter appears to exist, neither one resting in the hands of the Sergeant's comrade, nor one residing in Starbucks' files, the rumor about the java vendor's harsh response to a coffee-hunting Marine should be dismissed.

As for what Starbucks has to say about the matter, while it doesn't directly refute the rumor on its web site, it does at least provide somewhat of an answer in e-mail. An excerpt from that statement reads:
Starbucks has the deepest respect and admiration for U.S. military personnel. We are extremely grateful to the men and women who serve stateside or overseas. We sincerely appreciate that they are willing to risk their lives to protect Americans and our values of freedom and democracy. While Starbucks as a company cannot directly donate to military personnel, many of our partners (employees) show their support by donating coffee.

Starbucks partners receive one pound of free coffee each week as an employee benefit (known as "partner mark-out"). Many of our partners have elected to send their weekly mark-out of coffee to members of the military or military families, and related organizations. Our partners have collected and shipped numerous pounds of Starbucks coffee overseas.

As an example of this generosity, our partners in our Atascadero, California store sent their weekly mark out coffee to troops in Afghanistan so they are able to enjoy a little piece of home. Our customer relations department in Seattle donated hundreds of pounds of coffee to the sailors in the USS Abraham Lincoln carrier group.
Under the terms of the Starbucks' corporate giving policy, had such a request been made, the coffee giant would have had to say no to it. Such a refusal would have been in keeping with the corporation's donations policy, in that Starbucks chooses to direct its charitable resources within the communities where its stores are located and limits its funding to non-profit organizations. Moreover, it does not consider requests for funding that come from political or religious organizations or which would fund political or religious initiatives or programs. According to the guidelines currently in place, a request for coffee from soldiers serving overseas would be turned
down.

However, while it is true Starbucks as a corporate entity could not have donated coffee to java-seeking Marines, it would have passed along such a request to any number of its employees who are looking for military mailing addresses to send product to, as it has already done on many occasions. Starbucks partners receive one pound of free coffee each week as an employee benefit (known as "partner mark-out"). Many of them have elected to send their weekly mark-out to members of the military or military families, and related organizations.

The claim that Starbucks would ever have said "they don't support the War and anyone in it" is false, in light of what various news accounts show us about the coffee retailer's attitude towards those who serve in the armed forces. In addition to what Starbucks itself says above of its beneficences to soldiers, we know from different newspaper articles of other instances of glad-hearted support. In July 2004, a Starbucks in Cincinnati was reported to have been practically overflowing with people making yellow ribbons in support of Keith "Matt" Maupin, a soldier whose fate was then uncertain (it has subsequently been reported that he had been beheaded by his captors), along with red, white, and blue ones to show support for American troops in Iraq. In June 2004 in Cleveland, when the mother of one serviceman called her local Starbucks to arrange for the shipping of some java to her son, the employees at that store insisted on paying for 30 pounds of coffee as their gift.

Regarding another of the claims made in the e-mail, while it is true someone working at a New York City Starbucks did indeed charge ambulance workers $130 for three cases of water on September 11, 2001, it would not be quite fair to say Starbucks did this. However, act of a single, misguided employee or not, the corporation alone bears responsibility for afterwards spurning a number of opportunities to offer the rescue workers their money back or apologize to them â€” though it finally took both those actions, it did so only after the story attracted online and print media attention.

In addition to the "rescue workers charged for water" and the "spurned servicemen" story that is the focus of this piece, Starbucks has been the butt of a number of other unsavory rumors and mistaken beliefs just in the past few years, including:
A 2002 poster promoting two new iced drinks prompted some consumers to see in it reminders of the hijacked planes hitting the twin towers.

In 2001, a false story spread in e-mail about the wife of the owner of a Thailand Starbucks telling non-white customers the coffee shop was not for Asians.

The company's 2003 termination of its business interests in Israel caused some to believe Starbucks had abandoned that nation in favor of being able to continue to do business in Arab countries.

In 2002, a prankster who scanned and distributed online a coupon entitling the bearer to a free CrÃ¨me Frappuccino caused any amount of bad feeling to be directed at the company â€” those duped into believing they were entitled to free product were often angry at the stores who refused to honor the fake coupons rather than with the unnamed person who had deceived them.
Starbucks, like any other successful corporation that has a strong public presence, is fated to operate with the Damocles sword of public opinion hanging above its head. No corporation can fund everyone who comes to it looking for assistance, which means some deserving groups will always be refused. In less emotionally-charged times, the logic of such a policy is better understood, but the current climate makes it a dicey PR proposition at best to say no to anything having to do with soldiers.

Barbara "enlisted support" Mikkelson

Last updated: 12 November 2004