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Goodwill is the difference between what you paid for the company and what the assets minus the liabilities amounts to. It is only when the company is started or restarted. The rest of the items are off book entries and are not on the books unless you are justifying the price. Then they would be non-depreciated assets in other assets category.
You do not want to put anything more on the balance sheet than is legally required.
scott A
it is amortized,
goodwill is the future cash flows expected (ie fair value) less the book value.
hirebookkeeper
Difference btwn book value and market value
gringorican2002
Goodwill is established when a company purchases another and it is the difference between the price paid and the fair value of the assets.
Ex: A corporation with NET assets worth 1.0 billion was purchased for 800million. The goodwill is 200 million.
In the past Goodwill was "amortized" but now days it can only be written off when it has been deemed "impaired" once goodwill is written off it cannot be put back.
Intangible assets such as copywrites and patents are amortized over their useful life.
Barbarian
Intangible assets are valued as future contributions to the business. Depending on the accounting convention values will be set at market values. Actual value will vary based on the business type.