How will you know that there is a "Gap" in the market for your business idea?

Start by analysing the market in which you wish to enter (assuming a market already exists for the product) This will let you consider the problems you may encounter and always consider competition, if there is already someone providing your product/service can you deliver it better, more efficently etc...
Perhaps start with P.E.S.T analysis - this considers the following factors affecting the Market and your product/service - POLITICAL, ECONOMIC, SOCIAL, TECHNOLOGICAL....consider the implications of these factors on your idea (e.g with selling an product that could be banned by the government in the future you could have a political problem).
Consider something called S.W.O.T analysis....Strengths, Weaknesses, Oppourtunities and Threats...this will look at the market in terms of your business and for you to consider your competitors in threats. Also consider you competitors strengths and weakness (can you compete and what oppourtunities does this present)
To further your understanding of the market and where a gap may exist why don't you try drawing something known as a perceptual map. It would have to axis and look much like a cross drawn on a page. To take an example of supermarkets the two axis may be labelled "quality of product's" and "cost" (Very basic examples, you can change these to fit your market) - You can then plot at various points on the graph where the various supermarkets sit. For example in my opinion (if the greatest quality is on the vertical axis at the top and lowest at bottom, whilst cost on the horizontal axis is greatest on the right and lowest on the left) Marks and Spencer may lie in the top right hand corner. Once you fill in all your competitors you may see a gap in the diagram (hopefully where your product/service could lye)

Hi there - this article that I recently wrote should be helpful to you.

Entrepreneurs â€“ Is It A Window Of Opportunity Or A Brick Wall?

It explains the difference between a "window of opportunity" and a brick wall! It gives you a number of factors to examine in order to find out if there is really a gap in the market.

If you have any other questions - pleased to assist you.
The Biz Guru

just because there is a gap that does not mean your plans will work out. but you wont know till you try

Put your product on e-bay and see how well it sells.

Imagine you are a costumer and ask yourself
Would you buy your product and services?
-Is there cheaper?

Ask yourself as a entrepreneur
Can i maintain profits

If yes ask other business minded people for their view without giving away your idea.

bill gates stole it from you and sued you for daring to suggest it wasnt his idea first in 1975

So long as the world is essentially a desert the sands will forever be thirsty and never satisfied. I'd like to see Bill Shakespeare or Bob Ingersoll put it any better.

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